Jilt accepts unpaid guest contributions from leaders in the eCommerce space (owners of successful stores, executives at eCommerce service companies, highly regarded developers, researchers, data scientists, etc.). Guest posts are bylined, non-promotional pieces and must be exclusive to Jilt (that means the post hasn’t run anywhere else). Guest posts must offer usable insights to readers, either through clear, step-by-step instruction, thoughts or opinions about new ideas, theories, or industry trends/happenings, or detailed explanation of a relevant topic.
It’s always best if authors are writing about a topic they are an expert in. That means you should pitch topics related to your current role, background, or what your company does. If you are a marketing executive for a mid-size eCommerce company, pitch an idea related to how mid-sized eCommerce stores find reach customers. If your background is in warehousing and logistics, we’ll be much more interested in a post about those topics than one about SEO or social media.
- Topics: The majority of posts we publish are about eCommerce marketing and online store operations.
- Post types: We publish a wide variety of posts on the Jilt blog, from highly actionable how-to posts to fully reported profiles of successful eCommerce stores. Guests posts almost always fall into one of the following categories:
- Opinion – Give your opinion about why a specific concept or method is the right way to do something.
- Instructional – Offer detailed instruction about how to accomplish a specific task.
- New/original data or reports – Share original data or reports from your company. (Note: posts in this category must also have actionable insights; otherwise, it is generally preferable for us to write about the data internally.)
- Trends exploration – Dive deep into a specific trend and offer insights into what drives it and how stores can take advantage.
- Word count: 1,500-2,000 words (minimum 1,000). Though posts usually fall within this range, we don’t have an explicit maximum. Use as many words as you need to get your point across, and no more than that.
- Allowed promotion: Posts include a 2-3 line promotional byline that may link to the author’s company, portfolio, blog, etc. Within the post, authors are permitted to link sparingly to previously published work (e.g., blog posts) if those links add appropriate value to the piece.
We do not accept paid links or paid posts under any circumstances.
What we look for in guest posts
- Originality – Posts must be previously unpublished and exclusive to Jilt. Beyond that, we bias toward posts that offer a fresh and previously unexplored take on a topic.
- Clarity – Your writing should be casual yet professional, approachable, persuasive, and authoritative. Avoid jargon and try not to use an “academic” tone.
- Documentation – Back of every assertion or data point with a properly cited source. Sources should be reliable (major news organizations, highly cited blogs, university or journal research papers or studies, notable polling organizations, etc.) and primary where possible.
- Utility – All posts should offer actionable advice. Readers should always come away feeling like they understand something new they can put into action for their own business.
- Authority – Demonstrate expertise. Use anecdotes or internal findings from your own work or company where appropriate to show why your advice should be trusted.
- Relevance – Post should speak to Jilt’s target audience (see below).
Who reads Jilt’s blog?
Jilt’s audience is made up of primarily online store owners and managers. In addition, we also have a number of readers who are developers or work for agencies that specialize in eCommerce.
We primarily target readers running, working for, or providing development or marketing services to eCommerce stores generating between $50,000 and $2M per month in revenue.
What does non-promotional mean?
Authors are not allowed to link excessively to their own products, sales, or services, and are not permitted to write specifically about their own company, clients, or any projects they are involved in except for purposes of illustration. (In many instances, it is permissible to relate a personal anecdote about your company for illustrative purposes, as long as the story serves to further a broader point or lesson.) You may link sparingly to previously published work, provided the links add value for the reader.
Posts that read overly self-promotional damage the credibility of both the author and Jilt, so this is a rule we take seriously.
That means you can’t write about your company, but you can certainly link a couple of times to relevant content on your company’s blog, if it makes sense in context, or if you’re relating information from your expertise and mentioning your company makes sense.
Here’s an example from a guest post Jilt published with an external site about abandoned cart recovery emails that illustrates this concept in practice:
That’s where cart abandonment emails come in. The average recovery rate for everyone using our standard cart abandonment emails at Jilt is 12 percent, and with a few tweaks to the default content, we see stores get that number up to 15 and even 20 percent
You may not include referral or affiliate links.
How to pitch
To pitch a guest post, please fill out the form below. Someone will get back to you. We receive many pitches each week and accept only a small number.
Please make sure to search our blog archives before submitting an idea to make sure it is not something we’ve previously done. If you are submitting and idea we’ve previously written about, explain clearly how your post will be different. Do not send a completed post.
Submission and editing process
If accepted, please submit your post draft as a Google doc and make sure that we have edit access.
We’ll work with the contributor on edits. We reserve the right to edit all submissions for clarity, grammar, length, and style. Jilt will make the final determination about the headline for the post. We also reserve the right to include calls-to-action within the guest post for Jilt products or content.
When possible, it’s good to find examples to illustrate your points (e.g., in a post about different design strategies for marketing emails, provide screenshots/examples of real marketing emails employing the various strategies). Make sure you cite the source of an image included in your post or let us know (in a comment on the doc) when images are original work.
May I republish the post on my site, Medium, LinkedIn, etc.?
We don’t allow guest authors to republish content elsewhere, however we do encourage you to share it with your networks!
You may also excerpt up to 200 words from your post and link back to the original on Jilt.com.