First, hi! I’m Beka. I’ll be your new community manager at Jilt, and you’ll probably run into me on the blog and via email if you have questions about signing up for or using Jilt. I’d like to tell you a little bit about the past few months with Jilt and where it’s going.
What We’ve Been Up To
Since SkyVerge acquired Jilt in February, we’ve been hard at work and preparing to relaunch the app. The entire codebase has gone through a thorough audit by our team, and we patched the technical issues that led to Jilt closing late in 2014.
While we haven’t made major changes to the app so far, this audit and “cleaning up” period has let us make plans for where we’d like to take Jilt, and what technical changes we’ll have to make in order to build the best possible abandoned cart app.
To those of you who sent us some early feedback, you have our sincere thanks. We’d love to hear your suggestions as you have them, and we want to be sure we give you the maximum utility from Jilt.
We tend to overengineer things at SkyVerge, which is a point of pride for our team. Jilt will be no different, and we look forward to giving it the love and care it deserves.
After we cleaned up the app internally, we decided to simplify the pricing for Jilt. Previously, there were 5 pricing tiers that you had to select from in order to get going. We’ve decided that we wanted to make this much easier to understand and more beneficial for your store.
There’s no need to charge for arbitrary metrics like emails sent or campaigns created when the goal with Jilt is to help you recover sales. To keep in line with this goal, we decided to base fees on recovered sales rather than increased ‘tiers’ of service. We created a flat fee + percentage of recovered sales pricing plan that grows as you recover more sales in line with this view. If you’ve ever had a retail space in a mall or shopping center, this model should be pretty familiar to you.
The new flat fee for using Jilt will be $29.99 per month, regardless of how many stores you add or emails you send. Yep, this price is unlimited: unlimited stores, unlimited recovered emails, unlimited campaigns. The percentage fee mentioned will only kick in after you’ve already recovered $1000 in lost revenue in the month.
We’ve decided that the first $1000 in recovered sales each month should be on us so that you’re getting the value you need out of your app, and we know each little bit helps for a small business (we’re in the same boat!).
After you’ve recovered $1000 in the month — and we hope we can help you get there quickly — the recovery fee will be 5% of recovered revenue. This way, you don’t pay to scale up Jilt with your store unless you’re making money from the app.
Here are two scenarios to show how this works.
Owner 1 uses Jilt across three stores to send abandoned cart recovery emails. Across his three stores, he recovers $927.68 using Jilt in April. His cost of using Jilt is only the flat fee of $29.99.
Owner 2 uses Jilt in her main store, and successfully recovers $1294.32 in abandoned sales in April. Her cost of using Jilt is the flat fee plus 5% of the recovered revenue over $1000. This means her fee is: $29.99 + ($294.32 * 0.05) = $44.69 for April.
Rather than charging you more to send more emails, add more shops, or add more campaigns, we want Jilt to be simple: our goal is to help you make money, so we’ll scale up our app as you scale up your recovered revenue. You won’t have to pay for more usage than you need in order to remain profitable with your abandoned cart efforts.
What’s on the roadmap
Now that we’ve got the Shopify integration for Jilt back in business, our approach for Jilt will be two-fold:
- We plan to make some significant improvements in getting set up with Jilt, such as templates for campaigns, so it’s easier for you to start recovering sales. We’ll also be working on some of the features previous users suggested, such as including discounts, products in the cart, and better analytics. Jilt is just beginning, and we plan to make the best abandoned cart app out there.
- We’ll improve Jilt internally so that it can be used with other eCommerce platforms. One immediate goal is to make Jilt the top WooCommerce abandoned cart app, and we have the competency in WooCommerce to do so.
A Big Thank You
If you’d previously used Jilt and you’re giving it another go, we sincerely thank you for sticking with us. The next couple months will see some big growth for Jilt, and we look forward to working with you to recover your sales and improve your bottom line.