Why Responsive Emails Matter for Cart Recovery

Mobile phones have become ubiquitous for consumers checking emails and doing online shopping. With a majority of people owning smartphones – 77% of Americans own a smartphone, up from 35% in 2011 – creating mobile-friendly online experiences is imperative for eCommerce store owners. This includes communicating with customers using responsive emails. First, so we’re all on the same page, let’s define what responsive means. Responsive means that the same content and elements – whether it’s […]