Customer interviews are one of the best tools to learn about your customers and improve the customer experience, but it’s important to ask questions that provide the most value for your business. In this article, you’ll learn how to collect actionable feedback from your customers.
eCommerce buyer personas are important documents that organize your data and identify knowledge gaps. Here’s what you should include in your buyer personas.
Instead of driving as much traffic as possible, it’s smarter (and cheaper) to focus on the traffic that adds the most value to your business.