How Fenty’s brand positioning generated $100 million in its first 40 days
Rihanna’s makeup company Fenty was an instant hit thanks to brand positioning, smart use of social media, and bold marketing of values.
Tag: online marketing
eCommerce marketing tear down: Beardbrand
Beardbrand has established itself as a credible leader in the eCommerce beard space through an educational email series and smart site design.
eCommerce marketing tear down: Allbirds
Allbirds cracked into the highly competitive shoe market by creating a DTC brand that strategically uses its marketing to demonstrate how it’s different.
How Dollar Shave Club used video to grow to a $1 billion exit
Dollar Shave Club disrupted an established incumbent that had 71 percent of the market in large part due to their use of online video for marketing. Here’s a peek inside their playbook and what we can learn.