It may seem mundane, but ASOS has built their unique selling point in the fast fashion world—super fast shipping—around their mastery of shipping logistics.
Almost seventy percent of online shopping carts are abandoned. There are many ways to reduce that number, but one less talked about method is logistics.
Clothing rental was a one-to-one business suited to small, local shops. To scale it to millions of customers, Rent the Runway focused on data & logistics.