Techniques nonprofits use can be applied to eCommerce stores, including focusing on a customer’s identity, aspirations, and values.
Tag: list post
Avoid customers unsubscribing by focusing on things like writing and design, proper email sending frequency, relevance, permission, and mobile optimization.
Fourth of July is a surprisingly lucrative holiday for American eCommerce sites. Use these Independence Day-themed emails as inspiration for your marketing.
You never want to run out of stock. Here are the four main reasons why stockouts can happen and three strategies to prevent them.
Gmail introduced its Promotions tab several years ago but there’s still quite a bit of confusion. Here’s how email marketers need to handle it.
Tips to improve your marketing email open rates, including a focus on subject lines, timing, segmentation, personalization, and more.
Plain text eCommerce emails have surprisingly higher open rates and add a personal touch that can be a great boost to your marketing.
Augmented reality is growing in popularity, and brands are figuring out innovative ways to use it in their shopping experience.
Conversion rate optimization helps you ensure your website and emails drive revenue, but it’s complicated. We answer 15 common CRO questions.
eCommerce predictions for 2019, including AR and VR, growth in video and mobile, the continued rise of DTC brands, and a move to physical stores.
Not all bad reviews are bad news. Having all five star reviews on your eCommerce store sounds great in theory, but it’s actually a bad thing.
GIFs are now used regularly by 56.5 percent of email marketers. Here’s a selection of great emails with GIFs to inspire your own campaigns.