Why bad reviews are a good thing for your eCommerce store
Not all bad reviews are bad news. Having all five star reviews on your eCommerce store sounds great in theory, but it’s actually a bad thing.
14 unique examples of GIFs in eCommerce emails
GIFs are now used regularly by 56.5 percent of email marketers. Here’s a selection of great emails with GIFs to inspire your own campaigns.
7 ways to capture email subscribers (without making a sale first)
Capturing eCommerce leads is challenging, but not impossible. You just need some clever strategies to entice your shoppers to sign up.
Lessons from Amazon you can apply to your eCommerce business
It’s important to learn from the eCommerce giant Amazon. By adopting these lessons, you can take advantage of their massive success.
The 7 eCommerce podcasts all shop owners must listen to
Podcasts are great ways to learn the latest eCommerce trends. Where do you start? These are the seven best eCommerce podcasts.
The top eCommerce influencers on Twitter you should follow
If you want to stay in-the-know, it’s important to follow the top eCommerce influencers. Follow these Twitter accounts to stay informed.
15 beautiful Halloween promotion emails and why they’re great
To help your campaigns, we’ve compiled a list of some of our favorite Halloween eCommerce emails. Use these as inspiration for your campaigns.
Why savvy email marketers use lifecycle emails
The customer lifecycle describes the journey your customers take before, during, and after each transaction. In this article, we explain how to match your email marketing to the customer lifecycle in order to improve conversions and add value to your customers.
10 techniques to increase eCommerce revenue through upsells
Like any eCommerce store, you want your customers to buy as much as possible. Upselling is a great way to increase your average transaction size and revenue. These techniques will teach you how to grow your sales through upselling.
Do you track these critical eCommerce metrics?
Successful eCommerce businesses make decisions based on data. Learn about the important eCommerce metrics you should have available at all times.
The critical components of effective eCommerce buyer personas
eCommerce buyer personas are important documents that organize your data and identify knowledge gaps. Here’s what you should include in your buyer personas.
6 eCommerce mistakes you’re making that send your customers straight to your competitors
Acquiring traffic is hard, so you can’t make any mistakes that send your customers to a competitor. Correct these mistakes to improve your conversions.
