How eCommerce stores can benefit from thinking like a nonprofit
Techniques nonprofits use can be applied to eCommerce stores, including focusing on a customer’s identity, aspirations, and values.
Tag: list post
5 big email mistakes eCommerce brands should avoid
Avoid customers unsubscribing by focusing on things like writing and design, proper email sending frequency, relevance, permission, and mobile optimization.
Fourth of July email marketing: 10 examples of great Independence Day campaigns
Fourth of July is a surprisingly lucrative holiday for American eCommerce sites. Use these Independence Day-themed emails as inspiration for your marketing.
Why you run out of stock—and strategies to avoid it
You never want to run out of stock. Here are the four main reasons why stockouts can happen and three strategies to prevent them.
Gmail’s Promotions tab: 6 things eCommerce stores need to know
Gmail introduced its Promotions tab several years ago but there’s still quite a bit of confusion. Here’s how email marketers need to handle it.
5 ways to improve your email open rates
Tips to improve your marketing email open rates, including a focus on subject lines, timing, segmentation, personalization, and more.
Why you should send more plain text emails from your eCommerce store
Plain text eCommerce emails have surprisingly higher open rates and add a personal touch that can be a great boost to your marketing.
7 ways brands are using augmented reality to improve shopping
Augmented reality is growing in popularity, and brands are figuring out innovative ways to use it in their shopping experience.
15 questions about conversion optimization answered
Conversion rate optimization helps you ensure your website and emails drive revenue, but it’s complicated. We answer 15 common CRO questions.
7 eCommerce trends to watch in 2019
eCommerce predictions for 2019, including AR and VR, growth in video and mobile, the continued rise of DTC brands, and a move to physical stores.
Why bad reviews are a good thing for your eCommerce store
Not all bad reviews are bad news. Having all five star reviews on your eCommerce store sounds great in theory, but it’s actually a bad thing.
14 unique examples of GIFs in eCommerce emails
GIFs are now used regularly by 56.5 percent of email marketers. Here’s a selection of great emails with GIFs to inspire your own campaigns.
