How to use humor in email marketing
Humor can be very effective as a sales technique, but it’s tricky. Here’s how to get started on using humor in your email marketing.
Tag: how-to
10 ways to make your marketing emails interactive
Email marketing doesn’t have to be static. You can now incorporate things like dynamic data, games, and even in-email shopping.
Email list hygiene: Why it matters for your eCommerce business
Keeping a clean email list of active, engaged subscribers is crucial. Here’s why it’s so important and some tips and techniques to do it.
How often you should update your automated emails
Automated emails are usually considered “set it and forget it,” but there are several occasions when they could use a refresh.
Company retreats as a parent: How to prepare, survive, and keep the house from exploding
Retreats are an important and delightful part of remote work, but they present challenges for parents. Here’s advice on how to handle them.
Why customer retention is so important for your eCommerce store
Repeat customers are easier to sell to and spend more money. Here are four big strategies for turning one-time buyers into repeat customers.
Why you run out of stock—and strategies to avoid it
You never want to run out of stock. Here are the four main reasons why stockouts can happen and three strategies to prevent them.
5 ways to improve your email open rates
Tips to improve your marketing email open rates, including a focus on subject lines, timing, segmentation, personalization, and more.
How exit-intent pop-ups can help fight cart abandonment
Exit-intent pop-ups are a tool that can help you re-engage 15 percent of people leaving your site—and get them to return to checking out.
How to create a great eCommerce landing page
Landing pages are a great way for eCommerce stores to gather leads, target specific customers, and make sales. Here’s how to utilize them.
How to get started with conversational commerce
The future is moving toward voice search, virtual assistants, and chatbots. Here’s how to get your eCommerce store ready.
Why people unsubscribe from your email list—and why it’s not always a bad thing
The five main reasons people unsubscribe from your list, how to slow down the rate—but why it’s not always bad news to lose certain subscribers.
