How often you should update your automated emails
Automated emails are usually considered “set it and forget it,” but there are several occasions when they could use a refresh.
Tag: how-to
Company retreats as a parent: How to prepare, survive, and keep the house from exploding
Retreats are an important and delightful part of remote work, but they present challenges for parents. Here’s advice on how to handle them.
Why customer retention is so important for your eCommerce store
Repeat customers are easier to sell to and spend more money. Here are four big strategies for turning one-time buyers into repeat customers.
Why you run out of stock—and strategies to avoid it
You never want to run out of stock. Here are the four main reasons why stockouts can happen and three strategies to prevent them.
5 ways to improve your email open rates
Tips to improve your marketing email open rates, including a focus on subject lines, timing, segmentation, personalization, and more.
How exit-intent pop-ups can help fight cart abandonment
Exit-intent pop-ups are a tool that can help you re-engage 15 percent of people leaving your site—and get them to return to checking out.
How to create a great eCommerce landing page
Landing pages are a great way for eCommerce stores to gather leads, target specific customers, and make sales. Here’s how to utilize them.
How to get started with conversational commerce
The future is moving toward voice search, virtual assistants, and chatbots. Here’s how to get your eCommerce store ready.
Why people unsubscribe from your email list—and why it’s not always a bad thing
The five main reasons people unsubscribe from your list, how to slow down the rate—but why it’s not always bad news to lose certain subscribers.
Why you need an inventory management system for your store
Inventory management is vital for eCommerce stores to avoid over or under ordering products. But when you should switch from a spreadsheet to a specialized system?
5 tips for using emojis in your email subject lines the right way
As the popularity of emojis changes, how can you still use them to enhance your email marketing subject lines?
How to calculate the value of an email subscriber
Different techniques and formulas to calculate and measure what an email subscriber is worth to you, and your ROI for acquiring them.
