Tips for turning visitors into subscribers, including appealing to different personas, using social proof, and optimizing your forms.
How brands have shifted their email marketing during a time of global uncertainty to stay customer-focused and non-exploitative.
Right now, millions of people are working from home for the first time. Our fully-remote team wanted to share its best tips for remote work.
How to use products onboarding emails, expiring discounts, strategic cross-sells, loyalty programs, and more to maximize post-purchase emails.
The founders of Xero Shoes, Rebel Dawg, and Klub Nico share their stories and their tips for other women in the eCommerce space.
How to figure out your click-thru rate benchmark, diagnose why your click-thru rates are low, and employ strategies to improve them.
Generation Z, Millennials, Generation X, and Baby Boomers all respond to email marketing—but in different ways. Here’s how to cater to all of them.
Stand out on Valentine’s Day by avoiding red, varying up your subject lines, tweaking your automations, and telling the stories behind your products.
Video can be a powerful eCommerce sales tool. Here’s how to create videos for your emails that capture attention and drive sales.
A guide to different types of SEO keywords and how to use them on your eCommerce site to drive traffic, customers, and sales conversions.
Learn how to set up your eCommerce brand to sell on Instagram via shoppable posts, Instagram Checkout, and more. And how to find new customers via Instagram.
Ads and discounts are unsustainable methods of growth. Instead, try building pre-purchase engagement by using content and email marketing.