Humor can be very effective as a sales technique, but it’s tricky. Here’s how to get started on using humor in your email marketing.
Email marketing doesn’t have to be static. You can now incorporate things like dynamic data, games, and even in-email shopping.
Keeping a clean email list of active, engaged subscribers is crucial. Here’s why it’s so important and some tips and techniques to do it.
Automated emails are usually considered “set it and forget it,” but there are several occasions when they could use a refresh.
Retreats are an important and delightful part of remote work, but they present challenges for parents. Here’s advice on how to handle them.
Repeat customers are easier to sell to and spend more money. Here are four big strategies for turning one-time buyers into repeat customers.
You never want to run out of stock. Here are the four main reasons why stockouts can happen and three strategies to prevent them.
Tips to improve your marketing email open rates, including a focus on subject lines, timing, segmentation, personalization, and more.
Exit-intent pop-ups are a tool that can help you re-engage 15 percent of people leaving your site—and get them to return to checking out.
Landing pages are a great way for eCommerce stores to gather leads, target specific customers, and make sales. Here’s how to utilize them.
The future is moving toward voice search, virtual assistants, and chatbots. Here’s how to get your eCommerce store ready.
The five main reasons people unsubscribe from your list, how to slow down the rate—but why it’s not always bad news to lose certain subscribers.