There’s a lot of email marketing competition on Black Friday/Cyber Monday. Here are tips on exclusivity, scarcity, design, and more to stand out.
Use tested principles like scarcity, unity, commitment, reciprocity, and more to increase the sales at your eCommerce store.
eCommerce companies selling digital products should focus on getting the most out of their abandoned cart, download, and check-in emails.
How to improve your open rate with better subject lines, preview text, send timing, A/B testing, email deliverability, and more.
It can be tough to come up with content ideas for your emails. Here are some ideas to keep them relevant and engaging to your customers.
How to use customer testimonials and reviews in your marketing emails to build credibility, trust, and engagement with your subscribers.
It’s now possible to embed videos in emails on many major email clients. Here’s what you need to know and how to stay backwards compatible.
You don’t need a fancy graphics or a big design budget to succeed with email marketing. Here’s how to craft effective text-heavy emails for your campaigns.
Humor can be very effective as a sales technique, but it’s tricky. Here’s how to get started on using humor in your email marketing.
Email marketing doesn’t have to be static. You can now incorporate things like dynamic data, games, and even in-email shopping.
Keeping a clean email list of active, engaged subscribers is crucial. Here’s why it’s so important and some tips and techniques to do it.
Automated emails are usually considered “set it and forget it,” but there are several occasions when they could use a refresh.