4 tips for increasing email subscriber conversions on your eCommerce site
Tips for turning visitors into subscribers, including appealing to different personas, using social proof, and optimizing your forms.
Tag: how-to
Email marketing and coronavirus: How brands are keeping things customer-focused and non-exploitative
How brands have shifted their email marketing during a time of global uncertainty to stay customer-focused and non-exploitative.
16 tips for working from home from our fully-remote team
Right now, millions of people are working from home for the first time. Our fully-remote team wanted to share its best tips for remote work.
5 post-purchase emails to turn one-time buyers into repeat customers
How to use products onboarding emails, expiring discounts, strategic cross-sells, loyalty programs, and more to maximize post-purchase emails.
Meet three women running thriving eCommerce businesses—and get their tips on success
The founders of Xero Shoes, Rebel Dawg, and Klub Nico share their stories and their tips for other women in the eCommerce space.
The complete guide to click-thru rates for eCommerce email marketing
How to figure out your click-thru rate benchmark, diagnose why your click-thru rates are low, and employ strategies to improve them.
Email marketing to different generations: What brands need to know
Generation Z, Millennials, Generation X, and Baby Boomers all respond to email marketing—but in different ways. Here’s how to cater to all of them.
Six ways to make your Valentine’s Day email marketing stand out
Stand out on Valentine’s Day by avoiding red, varying up your subject lines, tweaking your automations, and telling the stories behind your products.
How to create email marketing-friendly videos to boost your sales
Video can be a powerful eCommerce sales tool. Here’s how to create videos for your emails that capture attention and drive sales.
eCommerce SEO: How to use keywords to increase traffic and sales
A guide to different types of SEO keywords and how to use them on your eCommerce site to drive traffic, customers, and sales conversions.
Instagram Shopping: A complete guide for eCommerce brands to sell directly to customers
Learn how to set up your eCommerce brand to sell on Instagram via shoppable posts, Instagram Checkout, and more. And how to find new customers via Instagram.
Ads and discounts are unsustainable—build pre-purchase engagement instead
Ads and discounts are unsustainable methods of growth. Instead, try building pre-purchase engagement by using content and email marketing.