6 ways to make your emails stand out on Black Friday and Cyber Monday
There’s a lot of email marketing competition on Black Friday/Cyber Monday. Here are tips on exclusivity, scarcity, design, and more to stand out.
Tag: how-to
The 7 psychological triggers to boost your eCommerce store’s sales
Use tested principles like scarcity, unity, commitment, reciprocity, and more to increase the sales at your eCommerce store.
Selling digital products? Here are the top 5 emails you should focus on first
eCommerce companies selling digital products should focus on getting the most out of their abandoned cart, download, and check-in emails.
The complete guide to open rates in eCommerce email marketing
How to improve your open rate with better subject lines, preview text, send timing, A/B testing, email deliverability, and more.
10 ideas to keep your email content varied and fresh
It can be tough to come up with content ideas for your emails. Here are some ideas to keep them relevant and engaging to your customers.
7 effective ways to use customer testimonials in your emails
How to use customer testimonials and reviews in your marketing emails to build credibility, trust, and engagement with your subscribers.
Video in email marketing: 4 things eCommerce brands need to know
It’s now possible to embed videos in emails on many major email clients. Here’s what you need to know and how to stay backwards compatible.
How to succeed at email marketing with minimal design
You don’t need a fancy graphics or a big design budget to succeed with email marketing. Here’s how to craft effective text-heavy emails for your campaigns.
How to use humor in email marketing
Humor can be very effective as a sales technique, but it’s tricky. Here’s how to get started on using humor in your email marketing.
10 ways to make your marketing emails interactive
Email marketing doesn’t have to be static. You can now incorporate things like dynamic data, games, and even in-email shopping.
Email list hygiene: Why it matters for your eCommerce business
Keeping a clean email list of active, engaged subscribers is crucial. Here’s why it’s so important and some tips and techniques to do it.
How often you should update your automated emails
Automated emails are usually considered “set it and forget it,” but there are several occasions when they could use a refresh.
