Why people unsubscribe from your email list—and why it’s not always a bad thing
The five main reasons people unsubscribe from your list, how to slow down the rate—but why it’s not always bad news to lose certain subscribers.
Why you need an inventory management system for your store
Inventory management is vital for eCommerce stores to avoid over or under ordering products. But when you should switch from a spreadsheet to a specialized system?
Five tips for using emojis in your email subject lines the right way
As the popularity of emojis changes, how can you still use them to enhance your email marketing subject lines?
How to calculate the value of an email subscriber
Different techniques and formulas to calculate and measure what an email subscriber is worth to you, and your ROI for acquiring them.
How often should you send marketing emails?
How often should you email your list? You don’t want to send too many emails–or too few. Here’s a guide to finding your sweet spot.
How to pick topics for your eCommerce blog
A blog is a powerful way to attract people to your site. Here are some ideas about what type of content to create for your eCommerce blog.
How to send marketing emails for non-traditional holidays
Holiday marketing doesn’t happen in December. Non-traditional retail holidays can also provide excellent email marketing opportunities for your eCommerce store.
7 ways to capture email subscribers (without making a sale first)
Capturing eCommerce leads is challenging, but not impossible. You just need some clever strategies to entice your shoppers to sign up.
Mobile eCommerce email marketing: 5 tips for increasing conversions
Mobile shopping is popular and increasing each year. Your customers are reading your email marketing content on their phones already. Is it optimized for them?
How to turn your seasonal shoppers into repeat customers
The holiday season is a valuable opportunity to grow your brand. Here are some important steps to convert holiday shoppers into regular customers.
The beginner’s guide to DIY product photography
High-quality eCommerce photos can actually improve conversions. In this guide, learn how to take professional-looking product photos without professional gear.
How to write an eCommerce return policy that keeps customers happy
A return policy is a key tool for fostering consumer loyalty and increasing customer delight. In this article, learn how to design an eCommerce return policy that pleases your customers.
