How B2B companies are using B2C eCommerce strategies to succeed
B2B companies are adjusting to the popularity of eCommerce and blending traditional online shopping features into their sites.
Tag: guest post
How to get the most out of alt text in your marketing emails
Here’s how to use alt text on the images in your marketing emails to convey the right messages, increase accessibility, and even get creative.
A complete guide to using sustainable packaging for your eCommerce store
The basics on different types of sustainable materials, and how you an use them for every aspect of your eCommerce store’s packaging.
5 strategies to boost the visibility of your eCommerce store
How to use blogging, social media, email, Google, and even guerilla marketing to help your eCommerce store stand out from the pack.
5 eCommerce PPC mistakes that are hurting your results and costing you money
A look at some major mistakes that eCommerce stores make with their pay-per-click (PPC) ad campaigns that hurt sales and waste money.
4 tips for increasing email subscriber conversions on your eCommerce site
Tips for turning visitors into subscribers, including appealing to different personas, using social proof, and optimizing your forms.
How to create email marketing-friendly videos to boost your sales
Video can be a powerful eCommerce sales tool. Here’s how to create videos for your emails that capture attention and drive sales.
Ads and discounts are unsustainable—build pre-purchase engagement instead
Ads and discounts are unsustainable methods of growth. Instead, try building pre-purchase engagement by using content and email marketing.
3 policies your eCommerce site needs to succeed
Your eCommerce site needs a privacy policy, terms and conditions, and a return policy, both for legal reasons and to protect yourself and your customers.
How to use Google Shopping to supercharge eCommerce sales
A robust guide to getting started with Google Shopping and strategies for maximizing your ads on the platform to increase conversions.
Newsjacking: Connecting your eCommerce marketing to current events
Newsjacking ties your brand’s marketing and email marketing into breaking news and trends and can pay off big—if you’re fast and clever.
7 strategic locations to display product recommendations
Product recommendations can help you sell, but you need to use them right. Here are places to put them, and what kinds of recommendations to include.