Here’s how to use alt text on the images in your marketing emails to convey the right messages, increase accessibility, and even get creative.
Tag: guest post
The basics on different types of sustainable materials, and how you an use them for every aspect of your eCommerce store’s packaging.
How to use blogging, social media, email, Google, and even guerilla marketing to help your eCommerce store stand out from the pack.
A look at some major mistakes that eCommerce stores make with their pay-per-click (PPC) ad campaigns that hurt sales and waste money.
Tips for turning visitors into subscribers, including appealing to different personas, using social proof, and optimizing your forms.
Video can be a powerful eCommerce sales tool. Here’s how to create videos for your emails that capture attention and drive sales.
Ads and discounts are unsustainable methods of growth. Instead, try building pre-purchase engagement by using content and email marketing.
A robust guide to getting started with Google Shopping and strategies for maximizing your ads on the platform to increase conversions.
Newsjacking ties your brand’s marketing and email marketing into breaking news and trends and can pay off big—if you’re fast and clever.
Product recommendations can help you sell, but you need to use them right. Here are places to put them, and what kinds of recommendations to include.
eCommerce companies selling digital products should focus on getting the most out of their abandoned cart, download, and check-in emails.