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atWork furniture
How atWork unified all of their emails in Jilt, cut work time in half, and increased open rates by 45 percent

How atWork unified all of their emails in Jilt, cut work time in half, and increased open rates by 45 percent

atWork, a Canadian commercial office furniture retailer, switched to Jilt for its Broadcast emails and saw work cut in half and a big jump in performance.

Beka Rice

Customer stories
November 13, 2019
BFCM online shopping
5 Black Friday/Cyber Monday email trends and behaviors

5 Black Friday/Cyber Monday email trends and behaviors

BFCM make up the biggest online shopping days—and, with that, stores have serious email marketing competition. Here’s what you need to know to stand out.

Beka Rice

Marketing
October 28, 2019
Fulfillment in play.
7 signs it’s time to outsource your fulfillment

7 signs it’s time to outsource your fulfillment

How do you know when to look to a third party to handle your order fulfillment? Signs include inventory issues, a time management crunch, and more.

Beka Rice

Operations
October 21, 2019
Black cat silhouette
8 ideas for frightfully good Halloween email marketing campaigns

8 ideas for frightfully good Halloween email marketing campaigns

Halloween is a $9 billion opportunity for eCommerce retailers. Here are some ideas to dial-in your email marketing so you don’t miss out.

Max Rice

Marketing
September 23, 2019
Prose haircare
How Prose uses personalization-at-scale to sell individualized haircare products

How Prose uses personalization-at-scale to sell individualized haircare products

Prose makes individualized haircare products based on a customer quiz and algorithm. Here’s how they handle that development and manufacturing challenge.

Beka Rice

Operations
September 9, 2019
Content marketing
What content marketing means for eCommerce

What content marketing means for eCommerce

There’s more to content marketing than blogging. Here’s how to use educational and entertaining content of all forms to grow your customer base.

Beka Rice

Marketing
September 2, 2019
Here’s what eCommerce email marketing will look like in 2020

Here’s what eCommerce email marketing will look like in 2020

eCommerce email marketing is evolving fast, and by. 2020 marketers will have to contend with new technologies, an ocean of data, and more savvy consumers.

Max Rice

Marketing
August 12, 2019
Literal hygiene products.
Email list hygiene: Why it matters for your eCommerce business

Email list hygiene: Why it matters for your eCommerce business

Keeping a clean email list of active, engaged subscribers is crucial. Here’s why it’s so important and some tips and techniques to do it.

Beka Rice

Marketing
July 22, 2019
Y'Our Skin products
How a customer service process facilitates growth for Y’Our Skin

How a customer service process facilitates growth for Y’Our Skin

With growth, Y’Our Skin’s personalized skin care products began eliciting more support requests. Here’s the process they developed to handle that volume.

Beka Rice

Operations
July 17, 2019
Fenty makeup.
How Fenty’s brand positioning generated $100 million in its first 40 days

How Fenty’s brand positioning generated $100 million in its first 40 days

Rihanna’s makeup company Fenty was an instant hit thanks to brand positioning, smart use of social media, and bold marketing of values.

Beka Rice

Marketing
July 15, 2019
Innovative payment methods that eCommerce stores are using.
How innovative payment models are helping eCommerce stores succeed

How innovative payment models are helping eCommerce stores succeed

eCommerce purchase financing, flexible and personalized subscriptions, and a pay what you want option are tools innovative stores are starting to use.

Beka Rice

Operations
July 10, 2019
How Stitch Fix and Huckberry are changing the way we think about brand loyalty

How Stitch Fix and Huckberry are changing the way we think about brand loyalty

Stitch Fix and Huckberry are eCommerce brands using data, personalization, and content to build trust in an era where brand loyalty is fading.

Beka Rice

Marketing
June 26, 2019

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