Prose makes individualized haircare products based on a customer quiz and algorithm. Here’s how they handle that development and manufacturing challenge.
There’s more to content marketing than blogging. Here’s how to use educational and entertaining content of all forms to grow your customer base.
eCommerce email marketing is evolving fast, and by. 2020 marketers will have to contend with new technologies, an ocean of data, and more savvy consumers.
Keeping a clean email list of active, engaged subscribers is crucial. Here’s why it’s so important and some tips and techniques to do it.
With growth, Y’Our Skin’s personalized skin care products began eliciting more support requests. Here’s the process they developed to handle that volume.
Rihanna’s makeup company Fenty was an instant hit thanks to brand positioning, smart use of social media, and bold marketing of values.
eCommerce purchase financing, flexible and personalized subscriptions, and a pay what you want option are tools innovative stores are starting to use.
By segmenting your cart abandonment and post-purchase emails by cart size, you can improve your conversions and lifetime customer value.
Stitch Fix and Huckberry are eCommerce brands using data, personalization, and content to build trust in an era where brand loyalty is fading.
Direct-to-consumer eCommerce brands are thriving thanks to modern technological advances that help with everything from manufacturing to marketing.
Instant Pot grew from a small company to a household name through the smart, strategic use of word-of-mouth marketing and growing a community.
Fashion Nova quickly built an Instagram following with its fast fashion made for curvy women—and used it to become a major player in the fashion world.