How a customer service process facilitates growth for Y’Our Skin
With growth, Y’Our Skin’s personalized skin care products began eliciting more support requests. Here’s the process they developed to handle that volume.
Tag: explainer
How Fenty’s brand positioning generated $100 million in its first 40 days
Rihanna’s makeup company Fenty was an instant hit thanks to brand positioning, smart use of social media, and bold marketing of values.
How innovative payment models are helping eCommerce stores succeed
eCommerce purchase financing, flexible and personalized subscriptions, and a pay what you want option are tools innovative stores are starting to use.
Why you should segment your emails by cart size
By segmenting your cart abandonment and post-purchase emails by cart size, you can improve your conversions and lifetime customer value.
How Stitch Fix and Huckberry are changing the way we think about brand loyalty
Stitch Fix and Huckberry are eCommerce brands using data, personalization, and content to build trust in an era where brand loyalty is fading.
Why DTC eCommerce brands are thriving
Direct-to-consumer eCommerce brands are thriving thanks to modern technological advances that help with everything from manufacturing to marketing.
How Instant Pot used word-of-mouth marketing to become a household name
Instant Pot grew from a small company to a household name through the smart, strategic use of word-of-mouth marketing and growing a community.
How Fashion Nova used Instagram to dominate fast fashion retail
Fashion Nova quickly built an Instagram following with its fast fashion made for curvy women—and used it to become a major player in the fashion world.
How Chubbies blends 80s nostalgia and modern meme culture to win over millennials
Chubbies has carved out a niche selling throwback short shorts for men by pairing 80s nostalgia with modern meme culture.
Why user-generated content and brick-and-mortar is making a comeback
As customers seek more authentic relationships, eCommerce brands are finding success with user-generated content (UGC) and brick-and-mortar locations.
How Great Jones competes in the luxury cookware market
To compete against decades old incumbents in the luxury cookware space, Great Jones make clever use of branding and content to prove they belong.
The double-edged sword of online fashion resale markets
Resale sites like The RealReal, Tradesy, and StockX offer a vastly improved user experience over early marketplaces like eBay. But are they good for brands?
