How Prose uses personalization-at-scale to sell individualized haircare products
Prose makes individualized haircare products based on a customer quiz and algorithm. Here’s how they handle that development and manufacturing challenge.
Tag: explainer
What content marketing means for eCommerce
There’s more to content marketing than blogging. Here’s how to use educational and entertaining content of all forms to grow your customer base.
Here’s what eCommerce email marketing will look like in 2020
eCommerce email marketing is evolving fast, and by. 2020 marketers will have to contend with new technologies, an ocean of data, and more savvy consumers.
Email list hygiene: Why it matters for your eCommerce business
Keeping a clean email list of active, engaged subscribers is crucial. Here’s why it’s so important and some tips and techniques to do it.
How a customer service process facilitates growth for Y’Our Skin
With growth, Y’Our Skin’s personalized skin care products began eliciting more support requests. Here’s the process they developed to handle that volume.
How Fenty’s brand positioning generated $100 million in its first 40 days
Rihanna’s makeup company Fenty was an instant hit thanks to brand positioning, smart use of social media, and bold marketing of values.
How innovative payment models are helping eCommerce stores succeed
eCommerce purchase financing, flexible and personalized subscriptions, and a pay what you want option are tools innovative stores are starting to use.
Why you should segment your emails by cart size
By segmenting your cart abandonment and post-purchase emails by cart size, you can improve your conversions and lifetime customer value.
How Stitch Fix and Huckberry are changing the way we think about brand loyalty
Stitch Fix and Huckberry are eCommerce brands using data, personalization, and content to build trust in an era where brand loyalty is fading.
Why DTC eCommerce brands are thriving
Direct-to-consumer eCommerce brands are thriving thanks to modern technological advances that help with everything from manufacturing to marketing.
How Instant Pot used word-of-mouth marketing to become a household name
Instant Pot grew from a small company to a household name through the smart, strategic use of word-of-mouth marketing and growing a community.
How Fashion Nova used Instagram to dominate fast fashion retail
Fashion Nova quickly built an Instagram following with its fast fashion made for curvy women—and used it to become a major player in the fashion world.
