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5 things we learned by sending 5 million BFCM emails in 2020

5 things we learned by sending 5 million BFCM emails in 2020

Stores sent five million emails with Jilt over Black Friday/Cyber Monday 2020. These are our insights, surprises, takeaways, and lessons from the data.

Beka Rice

Marketing
December 2, 2020
Pricing psychology: 9 strategies that motivate customers to buy

Pricing psychology: 9 strategies that motivate customers to buy

How to use your prices as a sales asset—from the numbers you use to the sale types you choose to how you display your prices in ads.

Beka Rice

Marketing
September 7, 2020
How Mary Jane’s CBD Dispensary grew eCommerce revenue 98 percent with Jilt

How Mary Jane’s CBD Dispensary grew eCommerce revenue 98 percent with Jilt

Mary Jane’s CBD Dispensary committed to email marketing and worked closely with Jilt to grow, test, and refine their strategy—with major results.

Beka Rice

Customer stories
June 15, 2020
How B2B companies are using B2C eCommerce strategies to succeed

How B2B companies are using B2C eCommerce strategies to succeed

B2B companies are adjusting to the popularity of eCommerce and blending traditional online shopping features into their sites.

Beka Rice

Operations
June 8, 2020
5 eCommerce PPC mistakes that are hurting your results and costing you money

5 eCommerce PPC mistakes that are hurting your results and costing you money

A look at some major mistakes that eCommerce stores make with their pay-per-click (PPC) ad campaigns that hurt sales and waste money.

Beka Rice

Marketing
March 30, 2020
Brand discovery
How customers discover your brand—and what that means for your eCommerce strategy

How customers discover your brand—and what that means for your eCommerce strategy

A study into the main ways people discover eCommerce brands, and strategies and tips for capitalizing on those discovery methods.

Beka Rice

Marketing
March 2, 2020
Opting in
Why we believe eCommerce stores should use a single opt-in system for email marketing

Why we believe eCommerce stores should use a single opt-in system for email marketing

Why we believe eCommerce stores do not need to go to the extra step of having new subscribers join their list via double opt-in.

Max Rice

Marketing
February 10, 2020
How GravityView used Jilt to drive 43 percent of BFCM 2019 revenue

How GravityView used Jilt to drive 43 percent of BFCM 2019 revenue

GravityView unified their emails at Jilt and had great success with Jilt’s user-friendly interface and native Easy Digital Downloads integration.

Beka Rice

Customer stories
January 15, 2020
Email in the future
eCommerce email marketing trends in 2020 and beyond

eCommerce email marketing trends in 2020 and beyond

How personalization, artificial intelligence, and the rise of Generation Z will affect email marketing for eCommerce stores in the 2020s.

Beka Rice

Marketing
January 13, 2020
eCommerce predictions
7 eCommerce trends to watch in 2020 and beyond

7 eCommerce trends to watch in 2020 and beyond

A look at AI copywriting, a push toward sustainability, same-day shipping, voice commerce, micro-influencers, and more future eCommerce trends.

Beka Rice

Marketing
December 23, 2019
Decade in review
The eCommerce decade: How the 2010s changed online shopping

The eCommerce decade: How the 2010s changed online shopping

How eCommerce grew over the decade of the 2010s, from a larger percentage of retail to mobile sales to new sales models to email marketing.

Beka Rice

Marketing
December 18, 2019
BFCM 2019 shopping
5 things we learned by sending 4.1 million BFCM emails

5 things we learned by sending 4.1 million BFCM emails

We crunched the Black Friday/Cyber Monday email numbers and found trends with email volume, revenue, welcome emails, mobile vs. desktop, and more.

Beka Rice

Marketing
December 4, 2019

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