With growth, Y’Our Skin’s personalized skin care products began eliciting more support requests. Here’s the process they developed to handle that volume.
Rihanna’s makeup company Fenty was an instant hit thanks to brand positioning, smart use of social media, and bold marketing of values.
eCommerce purchase financing, flexible and personalized subscriptions, and a pay what you want option are tools innovative stores are starting to use.
By segmenting your cart abandonment and post-purchase emails by cart size, you can improve your conversions and lifetime customer value.
Stitch Fix and Huckberry are eCommerce brands using data, personalization, and content to build trust in an era where brand loyalty is fading.
Direct-to-consumer eCommerce brands are thriving thanks to modern technological advances that help with everything from manufacturing to marketing.
Instant Pot grew from a small company to a household name through the smart, strategic use of word-of-mouth marketing and growing a community.
Fashion Nova quickly built an Instagram following with its fast fashion made for curvy women—and used it to become a major player in the fashion world.
Chubbies has carved out a niche selling throwback short shorts for men by pairing 80s nostalgia with modern meme culture.
As customers seek more authentic relationships, eCommerce brands are finding success with user-generated content (UGC) and brick-and-mortar locations.
To compete against decades old incumbents in the luxury cookware space, Great Jones make clever use of branding and content to prove they belong.
Resale sites like The RealReal, Tradesy, and StockX offer a vastly improved user experience over early marketplaces like eBay. But are they good for brands?