Five tips for using emojis in your email subject lines the right way
As the popularity of emojis changes, how can you still use them to enhance your email marketing subject lines?
How to calculate the value of an email subscriber
Different techniques and formulas to calculate and measure what an email subscriber is worth to you, and your ROI for acquiring them.
Keeping the conversation open: 6 ways to engage with customers post-sale
The best opportunity you have to turn a one-time shopper into a loyal repeat customer is right after the sale. Here are some ways to engage post-purchase.
How often should you send marketing emails?
How often should you email your list? You don’t want to send too many emails–or too few. Here’s a guide to finding your sweet spot.
How to send marketing emails for non-traditional holidays
Holiday marketing doesn’t happen in December. Non-traditional retail holidays can also provide excellent email marketing opportunities for your eCommerce store.
5 ways to grow your email list without using discounts
Discounts are the top way to entice people to sign up for your email list, but they’re not the only way. Use these other incentives to grow your list.
eCommerce email design: How to use visual hierarchy to keep readers engaged
If you want to get the best ROI from your email marketing campaigns, you should put visual hierarchy to work to organize information.
14 unique examples of GIFs in eCommerce emails
GIFs are now used regularly by 56.5 percent of email marketers. Here’s a selection of great emails with GIFs to inspire your own campaigns.
7 ways to capture email subscribers (without making a sale first)
Capturing eCommerce leads is challenging, but not impossible. You just need some clever strategies to entice your shoppers to sign up.
Mobile eCommerce email marketing: 5 tips for increasing conversions
Mobile shopping is popular and increasing each year. Your customers are reading your email marketing content on their phones already. Is it optimized for them?
How to turn your seasonal shoppers into repeat customers
The holiday season is a valuable opportunity to grow your brand. Here are some important steps to convert holiday shoppers into regular customers.
How to get the most from shipping confirmation emails
Transactional emails like shipping confirmations are opportunities to add value to your interactions with customers and build long-term customer loyalty. In this post, we explain how to improve your shipping confirmation emails.
