Email marketing to different generations: What brands need to know
Generation Z, Millennials, Generation X, and Baby Boomers all respond to email marketing—but in different ways. Here’s how to cater to all of them.
Tag: Email Marketing
The eCommerce decade: How the 2010s changed online shopping
How eCommerce grew over the decade of the 2010s, from a larger percentage of retail to mobile sales to new sales models to email marketing.
How eCommerce stores can use email marketing to beat Amazon this holiday season
Amazon is tough to beat, but eCommerce stores can use email to compete during the holiday season with a focus on exclusives, values, and service.
6 email strategies to compel holiday audiences to take action
There’s a lot of competition for email marketers during the holidays. Here are tips to make your emails stand out and get customers to take action.
How to succeed at email marketing with minimal design
You don’t need a fancy graphics or a big design budget to succeed with email marketing. Here’s how to craft effective text-heavy emails for your campaigns.
Here’s what eCommerce email marketing will look like in 2020
eCommerce email marketing is evolving fast, and by. 2020 marketers will have to contend with new technologies, an ocean of data, and more savvy consumers.
10 ways to make your marketing emails interactive
Email marketing doesn’t have to be static. You can now incorporate things like dynamic data, games, and even in-email shopping.
eCommerce marketing tear down: Beardbrand
Beardbrand has established itself as a credible leader in the eCommerce beard space through an educational email series and smart site design.
5 big email mistakes eCommerce brands should avoid
Avoid customers unsubscribing by focusing on things like writing and design, proper email sending frequency, relevance, permission, and mobile optimization.
Fourth of July email marketing: 10 examples of great Independence Day campaigns
Fourth of July is a surprisingly lucrative holiday for American eCommerce sites. Use these Independence Day-themed emails as inspiration for your marketing.
5 ways to improve your email open rates
Tips to improve your marketing email open rates, including a focus on subject lines, timing, segmentation, personalization, and more.
Why you should send more plain text emails from your eCommerce store
Plain text eCommerce emails have surprisingly higher open rates and add a personal touch that can be a great boost to your marketing.
