As the popularity of emojis changes, how can you still use them to enhance your email marketing subject lines?
Different techniques and formulas to calculate and measure what an email subscriber is worth to you, and your ROI for acquiring them.
The best opportunity you have to turn a one-time shopper into a loyal repeat customer is right after the sale. Here are some ways to engage post-purchase.
How often should you email your list? You don’t want to send too many emails–or too few. Here’s a guide to finding your sweet spot.
Holiday marketing doesn’t happen in December. Non-traditional retail holidays can also provide excellent email marketing opportunities for your eCommerce store.
Discounts are the top way to entice people to sign up for your email list, but they’re not the only way. Use these other incentives to grow your list.
If you want to get the best ROI from your email marketing campaigns, you should put visual hierarchy to work to organize information.
GIFs are now used regularly by 56.5 percent of email marketers. Here’s a selection of great emails with GIFs to inspire your own campaigns.
Capturing eCommerce leads is challenging, but not impossible. You just need some clever strategies to entice your shoppers to sign up.
Mobile shopping is popular and increasing each year. Your customers are reading your email marketing content on their phones already. Is it optimized for them?
The holiday season is a valuable opportunity to grow your brand. Here are some important steps to convert holiday shoppers into regular customers.
Transactional emails like shipping confirmations are opportunities to add value to your interactions with customers and build long-term customer loyalty. In this post, we explain how to improve your shipping confirmation emails.