Generation Z, Millennials, Generation X, and Baby Boomers all respond to email marketing—but in different ways. Here’s how to cater to all of them.
Tag: Email Marketing
How eCommerce grew over the decade of the 2010s, from a larger percentage of retail to mobile sales to new sales models to email marketing.
Amazon is tough to beat, but eCommerce stores can use email to compete during the holiday season with a focus on exclusives, values, and service.
There’s a lot of competition for email marketers during the holidays. Here are tips to make your emails stand out and get customers to take action.
You don’t need a fancy graphics or a big design budget to succeed with email marketing. Here’s how to craft effective text-heavy emails for your campaigns.
eCommerce email marketing is evolving fast, and by. 2020 marketers will have to contend with new technologies, an ocean of data, and more savvy consumers.
Email marketing doesn’t have to be static. You can now incorporate things like dynamic data, games, and even in-email shopping.
Beardbrand has established itself as a credible leader in the eCommerce beard space through an educational email series and smart site design.
Avoid customers unsubscribing by focusing on things like writing and design, proper email sending frequency, relevance, permission, and mobile optimization.
Fourth of July is a surprisingly lucrative holiday for American eCommerce sites. Use these Independence Day-themed emails as inspiration for your marketing.
Tips to improve your marketing email open rates, including a focus on subject lines, timing, segmentation, personalization, and more.
Plain text eCommerce emails have surprisingly higher open rates and add a personal touch that can be a great boost to your marketing.