Email list hygiene: Why it matters for your eCommerce business
Keeping a clean email list of active, engaged subscribers is crucial. Here’s why it’s so important and some tips and techniques to do it.
Tag: Email deliverability
Gmail’s Promotions tab: 6 things eCommerce stores need to know
Gmail introduced its Promotions tab several years ago but there’s still quite a bit of confusion. Here’s how email marketers need to handle it.
Why people unsubscribe from your email list—and why it’s not always a bad thing
The five main reasons people unsubscribe from your list, how to slow down the rate—but why it’s not always bad news to lose certain subscribers.
14 ways to improve email deliverability
If your subscribers don’t get your emails, you might have an email deliverability problem. Here’s how to keep your list clean so they all get through.