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Tag: Email deliverability

Literal hygiene products.
Email list hygiene: Why it matters for your eCommerce business

Email list hygiene: Why it matters for your eCommerce business

Keeping a clean email list of active, engaged subscribers is crucial. Here’s why it’s so important and some tips and techniques to do it.

Beka Rice

Marketing
July 22, 2019
Gmail’s Promotions tab: 6 things eCommerce stores need to know

Gmail’s Promotions tab: 6 things eCommerce stores need to know

Gmail introduced its Promotions tab several years ago but there’s still quite a bit of confusion. Here’s how email marketers need to handle it.

Beka Rice

Marketing
June 5, 2019
Why people unsubscribe from your email list—and why it’s not always a bad thing

Why people unsubscribe from your email list—and why it’s not always a bad thing

The five main reasons people unsubscribe from your list, how to slow down the rate—but why it’s not always bad news to lose certain subscribers.

Beka Rice

Marketing
April 15, 2019
14 ways to improve email deliverability

14 ways to improve email deliverability

If your subscribers don’t get your emails, you might have an email deliverability problem. Here’s how to keep your list clean so they all get through.

Beka Rice

Marketing
April 2, 2018
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