Email is one of the best ways for eCommerce store owners to get actions from customers. Email personalizations help improve engagement because the message and products are catered and targeted to an individual. Personalizations create more value for a customer than a generic marketing blast. In this post, we’ll take a look at personalizing when it comes to the subject line, segmented emails, and follow up emails.
Lifecycle emails are effective for engaging customers and creating a personalized experience. These specific emails can help build customer relationships that lead to higher open and transaction rates. Plus, they tend to give your business opportunities for email personalization based on products purchased or other store interactions.
Cart abandonment is a significant challenge for online retailers. A Baymard Institute study reports that 68.8% is the average abandonment rate. Every day, potential customers visit your store and decide not to purchase. Ignoring or moving this issue to the bottom of your to-do list won’t fix the situation. Your team can investigate the underlying cause of the abandonment and develop recovery emails to draw consumers back to your site.
We’ve pushed an app update this week that we think you’ll love! Jilt can now help you personalize subject lines in your recovery emails using customer or cart information. You can now use the same merge tags you’ve been using in email content to insert customer names, product titles, or other cart data in your subject lines.
When we’ve discussed best practices for email content, we’ve noted that discounts shouldn’t always be included in your initial recovery emails. While discounting can be a powerful tool in saving lost sales, it’s also a double-edged sword as offering discounts can affect your brand value and customer expectations. Knowing when to offer discounts and what kind of discounts can be difficult, and recovery emails can call for different discount set ups.
If you’re here, you know that cart abandonment represents a significant amount of unearned revenue for your store. Since 2 of every 3 carts are abandoned, saving some of these sales can provide significant increases in revenue. As customers have already placed items in the cart, the hurdle to completing a purchase is also smaller than for a brand new visitor. Using recovery emails can help you increase sales from these lost orders, but what […]