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How to make your emails stand out on BFCM [VIDEO]

How to make your emails stand out on BFCM [VIDEO]

A video covering seven smart strategies you can use to help your eCommerce marketing emails stand out from the pack on Black Friday/Cyber Monday.

Beka Rice

Marketing
November 4, 2020
7 strategies to make your emails stand out on BFCM

7 strategies to make your emails stand out on BFCM

Email marketing competition is rarely higher on and around Black Friday and Cyber Monday. Here are tips to make your emails stand out from the pack.

Beka Rice

Marketing
September 23, 2020
Email marketing and coronavirus: How brands are keeping things customer-focused and non-exploitative

Email marketing and coronavirus: How brands are keeping things customer-focused and non-exploitative

How brands have shifted their email marketing during a time of global uncertainty to stay customer-focused and non-exploitative.

Beka Rice

Marketing
March 18, 2020
A woman clicking through.
The complete guide to click-thru rates for eCommerce email marketing

The complete guide to click-thru rates for eCommerce email marketing

How to figure out your click-thru rate benchmark, diagnose why your click-thru rates are low, and employ strategies to improve them.

Beka Rice

Marketing
February 24, 2020
Video for email
How to create email marketing-friendly videos to boost your sales

How to create email marketing-friendly videos to boost your sales

Video can be a powerful eCommerce sales tool. Here’s how to create videos for your emails that capture attention and drive sales.

Beka Rice

Marketing
January 27, 2020
Man browsing
Ads and discounts are unsustainable—build pre-purchase engagement instead

Ads and discounts are unsustainable—build pre-purchase engagement instead

Ads and discounts are unsustainable methods of growth. Instead, try building pre-purchase engagement by using content and email marketing.

Beka Rice

Marketing
January 6, 2020
News just waiting to be jacked.
Newsjacking: Connecting your eCommerce marketing to current events

Newsjacking: Connecting your eCommerce marketing to current events

Newsjacking ties your brand’s marketing and email marketing into breaking news and trends and can pay off big—if you’re fast and clever.

Beka Rice

Marketing
December 11, 2019
Video in email.
Video in email marketing: 4 things eCommerce brands need to know

Video in email marketing: 4 things eCommerce brands need to know

It’s now possible to embed videos in emails on many major email clients. Here’s what you need to know and how to stay backwards compatible.

Beka Rice

Marketing
September 16, 2019
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