Email marketing and coronavirus: How brands are keeping things customer-focused and non-exploitative
How brands have shifted their email marketing during a time of global uncertainty to stay customer-focused and non-exploitative.
Tag: email content
The complete guide to click-thru rates for eCommerce email marketing
How to figure out your click-thru rate benchmark, diagnose why your click-thru rates are low, and employ strategies to improve them.
How to create email marketing-friendly videos to boost your sales
Video can be a powerful eCommerce sales tool. Here’s how to create videos for your emails that capture attention and drive sales.
Ads and discounts are unsustainable—build pre-purchase engagement instead
Ads and discounts are unsustainable methods of growth. Instead, try building pre-purchase engagement by using content and email marketing.
Newsjacking: Connecting your eCommerce marketing to current events
Newsjacking ties your brand’s marketing and email marketing into breaking news and trends and can pay off big—if you’re fast and clever.
10 ideas to keep your email content varied and fresh
It can be tough to come up with content ideas for your emails. Here are some ideas to keep them relevant and engaging to your customers.
Video in email marketing: 4 things eCommerce brands need to know
It’s now possible to embed videos in emails on many major email clients. Here’s what you need to know and how to stay backwards compatible.
How to use humor in email marketing
Humor can be very effective as a sales technique, but it’s tricky. Here’s how to get started on using humor in your email marketing.
