How brands have shifted their email marketing during a time of global uncertainty to stay customer-focused and non-exploitative.
Tag: email content
How to figure out your click-thru rate benchmark, diagnose why your click-thru rates are low, and employ strategies to improve them.
Video can be a powerful eCommerce sales tool. Here’s how to create videos for your emails that capture attention and drive sales.
Ads and discounts are unsustainable methods of growth. Instead, try building pre-purchase engagement by using content and email marketing.
Newsjacking ties your brand’s marketing and email marketing into breaking news and trends and can pay off big—if you’re fast and clever.
It can be tough to come up with content ideas for your emails. Here are some ideas to keep them relevant and engaging to your customers.
It’s now possible to embed videos in emails on many major email clients. Here’s what you need to know and how to stay backwards compatible.
Humor can be very effective as a sales technique, but it’s tricky. Here’s how to get started on using humor in your email marketing.