Strategically incorporating discount codes in your recovery emails is a powerful way to drive purchases that would otherwise remain abandoned. This is why we’ve previously written about the benefits of including discounts in recovery emails, as well as when to include discounts in recovery emails. Up until now adding a discount to your Jilt recovery emails required one to create a single code that could very easily get shared over social media, leading to a lot […]
When we’ve discussed best practices for email content, we’ve noted that discounts shouldn’t always be included in your initial recovery emails. While discounting can be a powerful tool in saving lost sales, it’s also a double-edged sword as offering discounts can affect your brand value and customer expectations. Knowing when to offer discounts and what kind of discounts can be difficult, and recovery emails can call for different discount set ups.