eCommerce traffic on mobile is rising, but conversion rates lag behind those seen from desktop visits. Digital wallets may offer a way to improve those numbers.
Mobile shopping is popular and increasing each year. Your customers are reading your email marketing content on their phones already. Is it optimized for them?
Sending marketing emails is only half the battle, you need your customers to actually buy because of your emails. That’s why you need to fully understand eCommerce email marketing conversions.