Ads and discounts are unsustainable—build pre-purchase engagement instead
Ads and discounts are unsustainable methods of growth. Instead, try building pre-purchase engagement by using content and email marketing.
Tag: Content marketing
What content marketing means for eCommerce
There’s more to content marketing than blogging. Here’s how to use educational and entertaining content of all forms to grow your customer base.
How Blue Bottle Coffee uses content marketing to educate customers
High end coffee appeals to serious coffee drinkers. To reach more serious coffee drinkers, Blue Bottle Coffee uses smart, SEO-optimized educational content.
How to pick topics for your eCommerce blog
A blog is a powerful way to attract people to your site. Here are some ideas about what type of content to create for your eCommerce blog.
How Away made luggage an aspirational product
By focusing on the lifestyle their product helps enable more than on features or quality, Away has position itself as a major player in the luggage market.
Why storytelling is vital to Huckberry’s success
To compete in a market dominated by established incumbents with rich histories, Huckberry used storytelling to forge authentic connections with customers.
Why pushing for the sale may cost you business
Most of your traffic isn’t ready to buy, so how do you make sure you’re not losing the sale? The answer is content marketing, says WP Buffs.
