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Tag: Content marketing

Why your eCommerce blogging strategy isn’t working—and how to fix it

Why your eCommerce blogging strategy isn’t working—and how to fix it

You need to pick the right topics for your eCommerce blog that allow you to be competitive from an SEO standpoint and promote them to the right people.

Beka Rice

Marketing
January 25, 2021
Man browsing
Ads and discounts are unsustainable—build pre-purchase engagement instead

Ads and discounts are unsustainable—build pre-purchase engagement instead

Ads and discounts are unsustainable methods of growth. Instead, try building pre-purchase engagement by using content and email marketing.

Beka Rice

Marketing
January 6, 2020
Content marketing
What content marketing means for eCommerce

What content marketing means for eCommerce

There’s more to content marketing than blogging. Here’s how to use educational and entertaining content of all forms to grow your customer base.

Beka Rice

Marketing
September 2, 2019
How Blue Bottle Coffee uses content marketing to educate customers

How Blue Bottle Coffee uses content marketing to educate customers

High end coffee appeals to serious coffee drinkers. To reach more serious coffee drinkers, Blue Bottle Coffee uses smart, SEO-optimized educational content.

Max Rice

Marketing
March 11, 2019
How to pick topics for your eCommerce blog

How to pick topics for your eCommerce blog

A blog is a powerful way to attract people to your site. Here are some ideas about what type of content to create for your eCommerce blog.

Max Rice

Marketing
February 13, 2019
How Away made luggage an aspirational product

How Away made luggage an aspirational product

By focusing on the lifestyle their product helps enable more than on features or quality, Away has position itself as a major player in the luggage market.

Max Rice

Marketing
February 4, 2019
Why storytelling is vital to Huckberry’s success

Why storytelling is vital to Huckberry’s success

To compete in a market dominated by established incumbents with rich histories, Huckberry used storytelling to forge authentic connections with customers.

Max Rice

Marketing
December 17, 2018
Why pushing for the sale may cost you business

Why pushing for the sale may cost you business

Most of your traffic isn’t ready to buy, so how do you make sure you’re not losing the sale? The answer is content marketing, says WP Buffs.

Max Rice

Marketing
April 3, 2018
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