As counterintuitive as it may seem, sometimes it’s a good thing when someone unsubscribes from your list—or you remove them yourself.
It’s important to keep a clean, engaged list of email subscribers to boost deliverability, get more accurate statistics—and even improve your ROI. And yes, in some cases, that means it’s okay to lose a subscriber who’s doing more harm than good.
This video covers the basics of list maintenance including the benefits of a cleaner list, why people unsubscribe, how you can use win-back emails to re-engage lapsed subscribers, and how to deal with bounced emails.
And to read even more about the topics discussed in the video, check out some of our other coverage of list maintenance: