Somehow, summer is half over. At least for some of us—the great thing about being a remote company is that for a couple of team members, it’s winter that’s actually half over. But no matter what the season is, we’re not slowing down with improvements and fixes.
We have some very exciting email improvements coming soon, but this week we have a handful of updates that lay the groundwork for all the big things that are coming.
Improved line items display
To support different kinds of order and lifecycle emails, we needed to make our order items display more flexible. You can now adjust some layout options, as well as show item details or ask for product reviews.
First, we’ve expanded our grid layout to let you choose whether to show items in one or two columns (mobile layouts will always use one column), and whether item prices are included by default or not. You can also add the cart or order totals below the item grid, and set whether product images and titles should be linked to product pages or not.
A quick note: we recommend keeping links disabled for abandoned cart campaigns to keep the focus on using your recovery URL, which rebuilds the checkout for your customer.
While a grid layout works for stores that typically have orders with a small number of products, they don’t work very well for stores that routinely serve orders with many products. They also fall short when asking for product reviews. So we added a table layout for order items blocks to better support these uses.
The table layout lets you choose whether you want to focus on pricing information (such as for informational emails) or on asking for a review (when you’re soliciting feedback). You can also adjust the product image sizes and whether they’re linked to product pages or not.
These blocks make it much easier to meet different goals with your emails—giving customers information, or asking for feedback—and we’ll be using them in some new email templates we’re excited to roll out next week.
Exclude products from recommendations
We hear often that there are some products you don’t want to recommend to customers. We frequently see this in Shopify when stores use Product Customizer, where the hidden “Item Customizations” product shouldn’t be recommended or shown to customers. Likewise, many WordPress stores have members-only products that shouldn’t be recommended within emails to non-members.
To support these scenarios, we’ve added new store settings for excluded products. You can add collections, categories, or specific products under Settings > Products that should not be shown within recommended item blocks, and these items will not be used by Jilt when generating recommendations.
We have some additional product recommendation block updates in the pipeline that will enable you to choose whether you want to show recommended items, best sellers, or other products. Watch for those updates soon.
Duplicate campaigns and emails
A new campaign always includes default content with best practice built, but we know you often invest time in editing this content and email layouts to reflect your brand. As a result, using one of your existing emails can often make a great starting point for additional emails.
We made it easier to re-use existing emails with a duplicate action for each email in your campaign. When you duplicate an email, its sending settings and content will be copied over to a new email. The email will not send automatically when cloned until you enable it, so you have a chance to edit it.
Notice that you can also duplicate entire campaigns as well as emails. When you add segmentation rules to a campaign, it’s often useful to create a similar campaign with slightly different rules. For example, you may have a campaign for orders under $100 and one for orders over $100. Duplicating campaigns makes this setup process much faster, letting you clone an entire email series, including entrance rules, as a starting point for your next campaign.
Improved abandoned cart view
Previously both abandoned carts and placed orders were shown under the Orders section, but this made is a little challenging to distinguish between them. So, we separated them and now Carts is a top-level section. This section shows you which carts are still abandoned versus those that have been converted to an order.
We’ve also added new information to the carts view—you’ll now see pending abandoned carts (those without an email address identified), making it easier to see what real-time shopping looks like in your store.
Your orders view will remain very similar. You can still filter orders by state and rules—we’ve just stopped mixing carts into this list. smile
Coming soon: Zapier integration
We’re super excited to bring you a Zapier integration very soon!
Zapier is a service that helps you connect your favorite apps to each other (over 1,000 of them are supported), meaning you can create helpful new workflows to simplify how you use Jilt. We’re huge fans of Zapier ourselves, and use it to connect several of the tools we use for support, form submissions, partnerships, and more.
By connecting Jilt to Zapier, you’ll be able to essentially “integrate” Jilt with over 1,000 other applications. That will enable you to, for example, write to a spreadsheet or CRM any time a new customers places an order, or post to Slack whenever a cart is abandoned. The possibilities are very nearly endless!
Interested in helping us test out this new integration? Get in touch!