Black Friday/Cyber Monday weekend comes at the end of November every year—and with it comes a rise in email volume. After all, it’s a crucial shopping weekend for eCommerce businesses—almost certainly the most crucial shopping weekend of the year—so every brand is working extra hard for customers’ attention.

We studied the emails Jilt users sent last BFCM and analyzed industry-wide trends to figure out some smart, innovative techniques you can use to help your store’s emails stand out from the pack.

This video covers seven strategies you can implement as you continue to build out your BFCM email marketing strategy.

And to read even more about the topics discussed in the video, check out our post on the 7 strategies to make your emails stand out on BFCM.