7 effective ways to use customer testimonials in your emails
How to use customer testimonials and reviews in your marketing emails to build credibility, trust, and engagement with your subscribers.
Category: Marketing
Marketing
7 ideas for frightfully good Halloween email marketing campaigns
Halloween is a $9 billion opportunity for eCommerce retailers. Here are some ideas to dial-in your email marketing so you don’t miss out.
Video in email marketing: 4 things eCommerce brands need to know
It’s now possible to embed videos in emails on many major email clients. Here’s what you need to know and how to stay backwards compatible.
What content marketing means for eCommerce
There’s more to content marketing than blogging. Here’s how to use educational and entertaining content of all forms to grow your customer base.
How to succeed at email marketing with minimal design
You don’t need a fancy graphics or a big design budget to succeed with email marketing. Here’s how to craft effective text-heavy emails for your campaigns.
Why your eCommerce store should open an Airbnb
There’s a new trend in retail: opening hotels. West Elm did it. LVMH did it. Ikea, Equinox, Shinola, even Taco Bell. Here’s how smaller brands are doing it.
Here’s what eCommerce email marketing will look like in 2020
eCommerce email marketing is evolving fast, and by. 2020 marketers will have to contend with new technologies, an ocean of data, and more savvy consumers.
How to use humor in email marketing
Humor can be very effective as a sales technique, but it’s tricky. Here’s how to get started on using humor in your email marketing.
10 ways to make your marketing emails interactive
Email marketing doesn’t have to be static. You can now incorporate things like dynamic data, games, and even in-email shopping.
How eCommerce stores can benefit from thinking like a nonprofit
Techniques nonprofits use can be applied to eCommerce stores, including focusing on a customer’s identity, aspirations, and values.
Email list hygiene: Why it matters for your eCommerce business
Keeping a clean email list of active, engaged subscribers is crucial. Here’s why it’s so important and some tips and techniques to do it.
How Fenty’s brand positioning generated $100 million in its first 40 days
Rihanna’s makeup company Fenty was an instant hit thanks to brand positioning, smart use of social media, and bold marketing of values.