How to use customer testimonials and reviews in your marketing emails to build credibility, trust, and engagement with your subscribers.
Halloween is a $9 billion opportunity for eCommerce retailers. Here are some ideas to dial-in your email marketing so you don’t miss out.
It’s now possible to embed videos in emails on many major email clients. Here’s what you need to know and how to stay backwards compatible.
There’s more to content marketing than blogging. Here’s how to use educational and entertaining content of all forms to grow your customer base.
You don’t need a fancy graphics or a big design budget to succeed with email marketing. Here’s how to craft effective text-heavy emails for your campaigns.
There’s a new trend in retail: opening hotels. West Elm did it. LVMH did it. Ikea, Equinox, Shinola, even Taco Bell. Here’s how smaller brands are doing it.
eCommerce email marketing is evolving fast, and by. 2020 marketers will have to contend with new technologies, an ocean of data, and more savvy consumers.
Humor can be very effective as a sales technique, but it’s tricky. Here’s how to get started on using humor in your email marketing.
Email marketing doesn’t have to be static. You can now incorporate things like dynamic data, games, and even in-email shopping.
Techniques nonprofits use can be applied to eCommerce stores, including focusing on a customer’s identity, aspirations, and values.
Keeping a clean email list of active, engaged subscribers is crucial. Here’s why it’s so important and some tips and techniques to do it.
Rihanna’s makeup company Fenty was an instant hit thanks to brand positioning, smart use of social media, and bold marketing of values.