Email marketing and coronavirus: How brands are keeping things customer-focused and non-exploitative
How brands have shifted their email marketing during a time of global uncertainty to stay customer-focused and non-exploitative.
Category: Marketing
Marketing
How customers discover your brand—and what that means for your eCommerce strategy
A study into the main ways people discover eCommerce brands, and strategies and tips for capitalizing on those discovery methods.
The complete guide to click-thru rates for eCommerce email marketing
How to figure out your click-thru rate benchmark, diagnose why your click-thru rates are low, and employ strategies to improve them.
Why we believe eCommerce stores should use a single opt-in system for email marketing
Why we believe eCommerce stores do not need to go to the extra step of having new subscribers join their list via double opt-in.
Six ways to make your Valentine’s Day email marketing stand out
Stand out on Valentine’s Day by avoiding red, varying up your subject lines, tweaking your automations, and telling the stories behind your products.
How to create email marketing-friendly videos to boost your sales
Video can be a powerful eCommerce sales tool. Here’s how to create videos for your emails that capture attention and drive sales.
eCommerce email marketing trends in 2020 and beyond
How personalization, artificial intelligence, and the rise of Generation Z will affect email marketing for eCommerce stores in the 2020s.
Instagram Shopping: A complete guide for eCommerce brands to sell directly to customers
Learn how to set up your eCommerce brand to sell on Instagram via shoppable posts, Instagram Checkout, and more. And how to find new customers via Instagram.
Ads and discounts are unsustainable—build pre-purchase engagement instead
Ads and discounts are unsustainable methods of growth. Instead, try building pre-purchase engagement by using content and email marketing.
7 eCommerce trends to watch in 2020 and beyond
A look at AI copywriting, a push toward sustainability, same-day shipping, voice commerce, micro-influencers, and more future eCommerce trends.
The eCommerce decade: How the 2010s changed online shopping
How eCommerce grew over the decade of the 2010s, from a larger percentage of retail to mobile sales to new sales models to email marketing.
Newsjacking: Connecting your eCommerce marketing to current events
Newsjacking ties your brand’s marketing and email marketing into breaking news and trends and can pay off big—if you’re fast and clever.