There’s a new trend in retail: opening hotels. West Elm did it. LVMH did it. Ikea, Equinox, Shinola, even Taco Bell. Here’s how smaller brands are doing it.
eCommerce email marketing is evolving fast, and by. 2020 marketers will have to contend with new technologies, an ocean of data, and more savvy consumers.
Humor can be very effective as a sales technique, but it’s tricky. Here’s how to get started on using humor in your email marketing.
Email marketing doesn’t have to be static. You can now incorporate things like dynamic data, games, and even in-email shopping.
Techniques nonprofits use can be applied to eCommerce stores, including focusing on a customer’s identity, aspirations, and values.
Keeping a clean email list of active, engaged subscribers is crucial. Here’s why it’s so important and some tips and techniques to do it.
Rihanna’s makeup company Fenty was an instant hit thanks to brand positioning, smart use of social media, and bold marketing of values.
By segmenting your cart abandonment and post-purchase emails by cart size, you can improve your conversions and lifetime customer value.
Beardbrand has established itself as a credible leader in the eCommerce beard space through an educational email series and smart site design.
Avoid customers unsubscribing by focusing on things like writing and design, proper email sending frequency, relevance, permission, and mobile optimization.
Stitch Fix and Huckberry are eCommerce brands using data, personalization, and content to build trust in an era where brand loyalty is fading.
Automated emails are usually considered “set it and forget it,” but there are several occasions when they could use a refresh.