Repeat customers are easier to sell to and spend more money. Here are four big strategies for turning one-time buyers into repeat customers.
Fourth of July is a surprisingly lucrative holiday for American eCommerce sites. Use these Independence Day-themed emails as inspiration for your marketing.
Gmail introduced its Promotions tab several years ago but there’s still quite a bit of confusion. Here’s how email marketers need to handle it.
Tips to improve your marketing email open rates, including a focus on subject lines, timing, segmentation, personalization, and more.
Instant Pot grew from a small company to a household name through the smart, strategic use of word-of-mouth marketing and growing a community.
Fashion Nova quickly built an Instagram following with its fast fashion made for curvy women—and used it to become a major player in the fashion world.
Exit-intent pop-ups are a tool that can help you re-engage 15 percent of people leaving your site—and get them to return to checking out.
Landing pages are a great way for eCommerce stores to gather leads, target specific customers, and make sales. Here’s how to utilize them.
Plain text eCommerce emails have surprisingly higher open rates and add a personal touch that can be a great boost to your marketing.
Allbirds cracked into the highly competitive shoe market by creating a DTC brand that strategically uses its marketing to demonstrate how it’s different.
Chubbies has carved out a niche selling throwback short shorts for men by pairing 80s nostalgia with modern meme culture.
The five main reasons people unsubscribe from your list, how to slow down the rate—but why it’s not always bad news to lose certain subscribers.