Newsjacking ties your brand’s marketing and email marketing into breaking news and trends and can pay off big—if you’re fast and clever.
Welcome emails are a crucial moment in the customer journey. Hook your customers by showing off your voice, people, and smart discounts.
We crunched the Black Friday/Cyber Monday email numbers and found trends with email volume, revenue, welcome emails, mobile vs. desktop, and more.
Product recommendations can help you sell, but you need to use them right. Here are places to put them, and what kinds of recommendations to include.
Amazon is tough to beat, but eCommerce stores can use email to compete during the holiday season with a focus on exclusives, values, and service.
There’s a lot of competition for email marketers during the holidays. Here are tips to make your emails stand out and get customers to take action.
Use psychological tricks, smart copy strategies, clever pricing, and the right follow-ups to make your products even more enticing to customers.
There’s a lot of email marketing competition on Black Friday/Cyber Monday. Here are tips on exclusivity, scarcity, design, and more to stand out.
Use tested principles like scarcity, unity, commitment, reciprocity, and more to increase the sales at your eCommerce store.
BFCM make up the biggest online shopping days—and, with that, stores have serious email marketing competition. Here’s what you need to know to stand out.
eCommerce companies selling digital products should focus on getting the most out of their abandoned cart, download, and check-in emails.
How to improve your open rate with better subject lines, preview text, send timing, A/B testing, email deliverability, and more.