A look at some major mistakes that eCommerce stores make with their pay-per-click (PPC) ad campaigns that hurt sales and waste money.
Tips for turning visitors into subscribers, including appealing to different personas, using social proof, and optimizing your forms.
How brands have shifted their email marketing during a time of global uncertainty to stay customer-focused and non-exploitative.
How to use products onboarding emails, expiring discounts, strategic cross-sells, loyalty programs, and more to maximize post-purchase emails.
A study into the main ways people discover eCommerce brands, and strategies and tips for capitalizing on those discovery methods.
How to figure out your click-thru rate benchmark, diagnose why your click-thru rates are low, and employ strategies to improve them.
Generation Z, Millennials, Generation X, and Baby Boomers all respond to email marketing—but in different ways. Here’s how to cater to all of them.
Why we believe eCommerce stores do not need to go to the extra step of having new subscribers join their list via double opt-in.
Stand out on Valentine’s Day by avoiding red, varying up your subject lines, tweaking your automations, and telling the stories behind your products.
Video can be a powerful eCommerce sales tool. Here’s how to create videos for your emails that capture attention and drive sales.
A guide to different types of SEO keywords and how to use them on your eCommerce site to drive traffic, customers, and sales conversions.
How personalization, artificial intelligence, and the rise of Generation Z will affect email marketing for eCommerce stores in the 2020s.