Why Responsive Emails Matter for Cart Recovery

Mobile phones have become ubiquitous for consumers checking emails and doing online shopping. With a majority of people owning smartphones – 77% of Americans own a smartphone, up from 35% in 2011 – creating mobile-friendly online experiences is imperative for eCommerce store owners. This includes communicating with customers using responsive emails. First, so we’re all on the same page, let’s define what responsive means. Responsive means that the same content and elements – whether it’s […]

Value of Cart Regeneration for eCommerce Stores

Think about an experience where you were shopping on an online store. You picked some items you liked and added them to your cart. You left before completing your purchase. If you receive a cart abandonment email from the company after some time that takes you back to their store, how convenient is it if you picked up your shopping cart exactly how you left it. In this post, we’ll take a look at how […]

3 Email Personalizations to Increase Transactions

Email is one of the best ways for eCommerce store owners to get actions from customers. Email personalizations help improve engagement because the message and products are catered and targeted to an individual. Personalizations create more value for a customer than a generic marketing blast. In this post, we’ll take a look at personalizing when it comes to the subject line, segmented emails, and follow up emails.

Combat These 5 Common Causes of Cart Abandonment With Recovery Emails

Emails

Cart abandonment is a significant challenge for online retailers. A Baymard Institute study reports that 68.8% is the average abandonment rate. Every day, potential customers visit your store and decide not to purchase. Ignoring or moving this issue to the bottom of your to-do list won’t fix the situation. Your team can investigate the underlying cause of the abandonment and develop recovery emails to draw consumers back to your site.

When to Include Discounts in Recovery Emails

Discounting

When we’ve discussed best practices for email content, we’ve noted that discounts shouldn’t always be included in your initial recovery emails. While discounting can be a powerful tool in saving lost sales, it’s also a double-edged sword as offering discounts can affect your brand value and customer expectations. Knowing when to offer discounts and what kind of discounts can be difficult, and recovery emails can call for different discount set ups.

Best Practices for Abandoned Cart Email Content

If you’re here, you know that cart abandonment represents a significant amount of unearned revenue for your store. Since 2 of every 3 carts are abandoned, saving some of these sales can provide significant increases in revenue. As customers have already placed items in the cart, the hurdle to completing a purchase is also smaller than for a brand new visitor. Using recovery emails can help you increase sales from these lost orders, but what […]