Combat These 5 Common Causes of Cart Abandonment With Recovery Emails

Emails

Cart abandonment is a significant challenge for online retailers. A Baymard Institute study reports that 68.8% is the average abandonment rate. Every day, potential customers visit your store and decide not to purchase. Ignoring or moving this issue to the bottom of your to-do list won’t fix the situation. Your team can investigate the underlying cause of the abandonment and develop recovery emails to draw consumers back to your site.