How customers discover your brand—and what that means for your eCommerce strategy
A study into the main ways people discover eCommerce brands, and strategies and tips for capitalizing on those discovery methods.
Posts by Sharon Hurley Hall
eCommerce SEO: How to use keywords to increase traffic and sales
A guide to different types of SEO keywords and how to use them on your eCommerce site to drive traffic, customers, and sales conversions.
9 ways to make your products more enticing
Use psychological tricks, smart copy strategies, clever pricing, and the right follow-ups to make your products even more enticing to customers.
10 ideas to keep your email content varied and fresh
It can be tough to come up with content ideas for your emails. Here are some ideas to keep them relevant and engaging to your customers.
Here’s what eCommerce email marketing will look like in 2020
eCommerce email marketing is evolving fast, and by. 2020 marketers will have to contend with new technologies, an ocean of data, and more savvy consumers.
Email list hygiene: Why it matters for your eCommerce business
Keeping a clean email list of active, engaged subscribers is crucial. Here’s why it’s so important and some tips and techniques to do it.
How to create a great eCommerce landing page
Landing pages are a great way for eCommerce stores to gather leads, target specific customers, and make sales. Here’s how to utilize them.
How to get started with conversational commerce
The future is moving toward voice search, virtual assistants, and chatbots. Here’s how to get your eCommerce store ready.
15 questions about conversion optimization answered
Conversion rate optimization helps you ensure your website and emails drive revenue, but it’s complicated. We answer 15 common CRO questions.
The complete guide to eCommerce email marketing conversions
Sending marketing emails is only half the battle, you need your customers to actually buy because of your emails. That’s why you need to fully understand eCommerce email marketing conversions.
eCommerce cart abandonment demystified
Shopping cart abandonment is a fact of life for eCommerce stores. This in-depth guide explains why carts are abandoned and how to prevent it from happening.
Why pushing for the sale may cost you business
Most of your traffic isn’t ready to buy, so how do you make sure you’re not losing the sale? The answer is content marketing, says WP Buffs.