A study into the main ways people discover eCommerce brands, and strategies and tips for capitalizing on those discovery methods.
Posts by Sharon Hurley Hall
A guide to different types of SEO keywords and how to use them on your eCommerce site to drive traffic, customers, and sales conversions.
Use psychological tricks, smart copy strategies, clever pricing, and the right follow-ups to make your products even more enticing to customers.
It can be tough to come up with content ideas for your emails. Here are some ideas to keep them relevant and engaging to your customers.
eCommerce email marketing is evolving fast, and by. 2020 marketers will have to contend with new technologies, an ocean of data, and more savvy consumers.
Keeping a clean email list of active, engaged subscribers is crucial. Here’s why it’s so important and some tips and techniques to do it.
Landing pages are a great way for eCommerce stores to gather leads, target specific customers, and make sales. Here’s how to utilize them.
The future is moving toward voice search, virtual assistants, and chatbots. Here’s how to get your eCommerce store ready.
Conversion rate optimization helps you ensure your website and emails drive revenue, but it’s complicated. We answer 15 common CRO questions.
Sending marketing emails is only half the battle, you need your customers to actually buy because of your emails. That’s why you need to fully understand eCommerce email marketing conversions.
Shopping cart abandonment is a fact of life for eCommerce stores. This in-depth guide explains why carts are abandoned and how to prevent it from happening.
Most of your traffic isn’t ready to buy, so how do you make sure you’re not losing the sale? The answer is content marketing, says WP Buffs.