Plain text eCommerce emails have surprisingly higher open rates and add a personal touch that can be a great boost to your marketing.
Posts by Sam Greenspan
The five main reasons people unsubscribe from your list, how to slow down the rate—but why it’s not always bad news to lose certain subscribers.
As the popularity of emojis changes, how can you still use them to enhance your email marketing subject lines?
High consideration purchases are hard to sell online. Customers need extra reassurance that the big ticket item is worth it. Here’s how one company does it.
It’s risky to build a business in the shadow of a larger one. They could cut your access or change the rules at any moment. But the rewards can be great.
How often should you email your list? You don’t want to send too many emails–or too few. Here’s a guide to finding your sweet spot.
Holiday marketing doesn’t happen in December. Non-traditional retail holidays can also provide excellent email marketing opportunities for your eCommerce store.
Not all bad reviews are bad news. Having all five star reviews on your eCommerce store sounds great in theory, but it’s actually a bad thing.
Discounts are the top way to entice people to sign up for your email list, but they’re not the only way. Use these other incentives to grow your list.
Mobile shopping is popular and increasing each year. Your customers are reading your email marketing content on their phones already. Is it optimized for them?