Why you should send more plain text emails from your eCommerce store
Plain text eCommerce emails have surprisingly higher open rates and add a personal touch that can be a great boost to your marketing.
Posts by Sam Greenspan
Why people unsubscribe from your email list—and why it’s not always a bad thing
The five main reasons people unsubscribe from your list, how to slow down the rate—but why it’s not always bad news to lose certain subscribers.
5 tips for using emojis in your email subject lines the right way
As the popularity of emojis changes, how can you still use them to enhance your email marketing subject lines?
How The Black Tux makes high-consideration purchases work online
High consideration purchases are hard to sell online. Customers need extra reassurance that the big ticket item is worth it. Here’s how one company does it.
Twelve South and the risks and rewards of relying on a bigger company
It’s risky to build a business in the shadow of a larger one. They could cut your access or change the rules at any moment. But the rewards can be great.
How often should you send marketing emails?
How often should you email your list? You don’t want to send too many emails–or too few. Here’s a guide to finding your sweet spot.
How to send marketing emails for non-traditional holidays
Holiday marketing doesn’t happen in December. Non-traditional retail holidays can also provide excellent email marketing opportunities for your eCommerce store.
Why bad reviews are a good thing for your eCommerce store
Not all bad reviews are bad news. Having all five star reviews on your eCommerce store sounds great in theory, but it’s actually a bad thing.
5 ways to grow your email list without using discounts
Discounts are the top way to entice people to sign up for your email list, but they’re not the only way. Use these other incentives to grow your list.
Mobile eCommerce email marketing: 5 tips for increasing conversions
Mobile shopping is popular and increasing each year. Your customers are reading your email marketing content on their phones already. Is it optimized for them?