What content marketing means for eCommerce
There’s more to content marketing than blogging. Here’s how to use educational and entertaining content of all forms to grow your customer base.
Posts by Sam Greenspan
Why your eCommerce store should open an Airbnb
There’s a new trend in retail: opening hotels. West Elm did it. LVMH did it. Ikea, Equinox, Shinola, even Taco Bell. Here’s how smaller brands are doing it.
How often you should update your automated emails
Automated emails are usually considered “set it and forget it,” but there are several occasions when they could use a refresh.
Fourth of July email marketing: 10 examples of great Independence Day campaigns
Fourth of July is a surprisingly lucrative holiday for American eCommerce sites. Use these Independence Day-themed emails as inspiration for your marketing.
How exit-intent pop-ups can help fight cart abandonment
Exit-intent pop-ups are a tool that can help you re-engage 15 percent of people leaving your site—and get them to return to checking out.
Why you should send more plain text emails from your eCommerce store
Plain text eCommerce emails have surprisingly higher open rates and add a personal touch that can be a great boost to your marketing.
Why people unsubscribe from your email list—and why it’s not always a bad thing
The five main reasons people unsubscribe from your list, how to slow down the rate—but why it’s not always bad news to lose certain subscribers.
5 tips for using emojis in your email subject lines the right way
As the popularity of emojis changes, how can you still use them to enhance your email marketing subject lines?
How The Black Tux makes high-consideration purchases work online
High consideration purchases are hard to sell online. Customers need extra reassurance that the big ticket item is worth it. Here’s how one company does it.
Twelve South and the risks and rewards of relying on a bigger company
It’s risky to build a business in the shadow of a larger one. They could cut your access or change the rules at any moment. But the rewards can be great.
How often should you send marketing emails?
How often should you email your list? You don’t want to send too many emails–or too few. Here’s a guide to finding your sweet spot.
How to send marketing emails for non-traditional holidays
Holiday marketing doesn’t happen in December. Non-traditional retail holidays can also provide excellent email marketing opportunities for your eCommerce store.
