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Posts by Sam Greenspan

BFCM 2019 shopping
5 things we learned by sending 4.1 million BFCM emails

5 things we learned by sending 4.1 million BFCM emails

We crunched the Black Friday/Cyber Monday email numbers and found trends with email volume, revenue, welcome emails, mobile vs. desktop, and more.

Sam Greenspan

Marketing
December 4, 2019
Combatting Amazon
How eCommerce stores can use email marketing to beat Amazon this holiday season

How eCommerce stores can use email marketing to beat Amazon this holiday season

Amazon is tough to beat, but eCommerce stores can use email to compete during the holiday season with a focus on exclusives, values, and service.

Sam Greenspan

Marketing
November 27, 2019
atWork furniture
How atWork unified all of their emails in Jilt, cut work time in half, and increased open rates by 45 percent

How atWork unified all of their emails in Jilt, cut work time in half, and increased open rates by 45 percent

atWork, a Canadian commercial office furniture retailer, switched to Jilt for its Broadcast emails and saw work cut in half and a big jump in performance.

Sam Greenspan

Customer stories
November 13, 2019
The Jilt crew at WCUS
What went down at WordCamp US 2019

What went down at WordCamp US 2019

Seven Jilt team members attended WordCamp US in St. Louis where they learned a lot, had a ton of fun, and threw a huge party.

Sam Greenspan

Culture
November 6, 2019
Content marketing
What content marketing means for eCommerce

What content marketing means for eCommerce

There’s more to content marketing than blogging. Here’s how to use educational and entertaining content of all forms to grow your customer base.

Sam Greenspan

Marketing
September 2, 2019
Why your eCommerce store should open an Airbnb

Why your eCommerce store should open an Airbnb

There’s a new trend in retail: opening hotels. West Elm did it. LVMH did it. Ikea, Equinox, Shinola, even Taco Bell. Here’s how smaller brands are doing it.

Sam Greenspan

Marketing
August 19, 2019
How often you should update your automated emails

How often you should update your automated emails

Automated emails are usually considered “set it and forget it,” but there are several occasions when they could use a refresh.

Sam Greenspan

Marketing
June 24, 2019
Fireworks explode for Fourth of July marketing emails
Fourth of July email marketing: 10 examples of great Independence Day campaigns

Fourth of July email marketing: 10 examples of great Independence Day campaigns

Fourth of July is a surprisingly lucrative holiday for American eCommerce sites. Use these Independence Day-themed emails as inspiration for your marketing.

Sam Greenspan

Marketing
June 12, 2019
How exit-intent pop-ups can help fight cart abandonment

How exit-intent pop-ups can help fight cart abandonment

Exit-intent pop-ups are a tool that can help you re-engage 15 percent of people leaving your site—and get them to return to checking out.

Sam Greenspan

Marketing
May 20, 2019
Why you should send more plain text emails from your eCommerce store

Why you should send more plain text emails from your eCommerce store

Plain text eCommerce emails have surprisingly higher open rates and add a personal touch that can be a great boost to your marketing.

Sam Greenspan

Marketing
May 8, 2019
Why people unsubscribe from your email list—and why it’s not always a bad thing

Why people unsubscribe from your email list—and why it’s not always a bad thing

The five main reasons people unsubscribe from your list, how to slow down the rate—but why it’s not always bad news to lose certain subscribers.

Sam Greenspan

Marketing
April 15, 2019
5 tips for using emojis in your email subject lines the right way

5 tips for using emojis in your email subject lines the right way

As the popularity of emojis changes, how can you still use them to enhance your email marketing subject lines?

Sam Greenspan

Marketing
March 4, 2019

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