5 things we learned by sending 4.1 million BFCM emails
We crunched the Black Friday/Cyber Monday email numbers and found trends with email volume, revenue, welcome emails, mobile vs. desktop, and more.
Posts by Sam Greenspan
How eCommerce stores can use email marketing to beat Amazon this holiday season
Amazon is tough to beat, but eCommerce stores can use email to compete during the holiday season with a focus on exclusives, values, and service.
How atWork unified all of their emails in Jilt, cut work time in half, and increased open rates by 45 percent
atWork, a Canadian commercial office furniture retailer, switched to Jilt for its Broadcast emails and saw work cut in half and a big jump in performance.
What went down at WordCamp US 2019
Seven Jilt team members attended WordCamp US in St. Louis where they learned a lot, had a ton of fun, and threw a huge party.
What content marketing means for eCommerce
There’s more to content marketing than blogging. Here’s how to use educational and entertaining content of all forms to grow your customer base.
Why your eCommerce store should open an Airbnb
There’s a new trend in retail: opening hotels. West Elm did it. LVMH did it. Ikea, Equinox, Shinola, even Taco Bell. Here’s how smaller brands are doing it.
How often you should update your automated emails
Automated emails are usually considered “set it and forget it,” but there are several occasions when they could use a refresh.
Fourth of July email marketing: 10 examples of great Independence Day campaigns
Fourth of July is a surprisingly lucrative holiday for American eCommerce sites. Use these Independence Day-themed emails as inspiration for your marketing.
How exit-intent pop-ups can help fight cart abandonment
Exit-intent pop-ups are a tool that can help you re-engage 15 percent of people leaving your site—and get them to return to checking out.
Why you should send more plain text emails from your eCommerce store
Plain text eCommerce emails have surprisingly higher open rates and add a personal touch that can be a great boost to your marketing.
Why people unsubscribe from your email list—and why it’s not always a bad thing
The five main reasons people unsubscribe from your list, how to slow down the rate—but why it’s not always bad news to lose certain subscribers.
5 tips for using emojis in your email subject lines the right way
As the popularity of emojis changes, how can you still use them to enhance your email marketing subject lines?
