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Posts by Sam Hollis

eCommerce marketing tear down: Beardbrand

eCommerce marketing tear down: Beardbrand

Beardbrand has established itself as a credible leader in the eCommerce beard space through an educational email series and smart site design.

Sam Hollis

Marketing
July 3, 2019
eCommerce marketing tear down: Allbirds

eCommerce marketing tear down: Allbirds

Allbirds cracked into the highly competitive shoe market by creating a DTC brand that strategically uses its marketing to demonstrate how it’s different.

Sam Hollis

Marketing
May 1, 2019
How Chubbies blends 80s nostalgia and modern meme culture to win over millennials

How Chubbies blends 80s nostalgia and modern meme culture to win over millennials

Chubbies has carved out a niche selling throwback short shorts for men by pairing 80s nostalgia with modern meme culture.

Sam Hollis

Marketing
April 29, 2019
How Great Jones competes in the luxury cookware market

How Great Jones competes in the luxury cookware market

To compete against decades old incumbents in the luxury cookware space, Great Jones make clever use of branding and content to prove they belong.

Sam Hollis

Marketing
April 1, 2019
How Blue Bottle Coffee uses content marketing to educate customers

How Blue Bottle Coffee uses content marketing to educate customers

High end coffee appeals to serious coffee drinkers. To reach more serious coffee drinkers, Blue Bottle Coffee uses smart, SEO-optimized educational content.

Sam Hollis

Marketing
March 11, 2019
How ASOS uses warehouse technology to differentiate their brand

How ASOS uses warehouse technology to differentiate their brand

It may seem mundane, but ASOS has built their unique selling point in the fast fashion world—super fast shipping—around their mastery of shipping logistics.

Sam Hollis

Operations
February 18, 2019
How Away made luggage an aspirational product

How Away made luggage an aspirational product

By focusing on the lifestyle their product helps enable more than on features or quality, Away has position itself as a major player in the luggage market.

Sam Hollis

Marketing
February 4, 2019
How eCommerce retailers are building their brand through online chat

How eCommerce retailers are building their brand through online chat

Chat is a sales, marketing, and support channel that’s growing in popularity but taking advantage is hard–unless you use chatbots, and many retailers are.

Sam Hollis

Operations
January 28, 2019
Casper used content and creative policies get people to buy mattresses online

Casper used content and creative policies get people to buy mattresses online

Buying a mattress sight unseen is a nerve-wracking proposition, so Casper deployed smart content strategies and creative trial policies to make it work.

Sam Hollis

Marketing
January 14, 2019
How MeUndies built a $32 million company by making buying underwear an experience

How MeUndies built a $32 million company by making buying underwear an experience

Research says younger consumers prefer experiences over things, so MeUndies took a boring thing we all buy (underwear) and added a layer of experience.

Sam Hollis

Marketing
January 7, 2019
Warby Parker built a 1,400-employee company by focusing on team culture

Warby Parker built a 1,400-employee company by focusing on team culture

Warby Parker grew to over 1,400 employees in under a decade, and one reason they were able to maintain that rocket-ship pace is their focus on team culture.

Sam Hollis

Operations
January 2, 2019
Why storytelling is vital to Huckberry’s success

Why storytelling is vital to Huckberry’s success

To compete in a market dominated by established incumbents with rich histories, Huckberry used storytelling to forge authentic connections with customers.

Sam Hollis

Marketing
December 17, 2018

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