eCommerce marketing tear down: Allbirds
Allbirds cracked into the highly competitive shoe market by creating a DTC brand that strategically uses its marketing to demonstrate how it’s different.
Posts by Sam Hollis
How Chubbies blends 80s nostalgia and modern meme culture to win over millennials
Chubbies has carved out a niche selling throwback short shorts for men by pairing 80s nostalgia with modern meme culture.
How Great Jones competes in the luxury cookware market
To compete against decades old incumbents in the luxury cookware space, Great Jones make clever use of branding and content to prove they belong.
How Blue Bottle Coffee uses content marketing to educate customers
High end coffee appeals to serious coffee drinkers. To reach more serious coffee drinkers, Blue Bottle Coffee uses smart, SEO-optimized educational content.
How ASOS uses warehouse technology to differentiate their brand
It may seem mundane, but ASOS has built their unique selling point in the fast fashion world—super fast shipping—around their mastery of shipping logistics.
How Away made luggage an aspirational product
By focusing on the lifestyle their product helps enable more than on features or quality, Away has position itself as a major player in the luggage market.
How eCommerce retailers are building their brand through online chat
Chat is a sales, marketing, and support channel that’s growing in popularity but taking advantage is hard–unless you use chatbots, and many retailers are.
Casper used content and creative policies get people to buy mattresses online
Buying a mattress sight unseen is a nerve-wracking proposition, so Casper deployed smart content strategies and creative trial policies to make it work.
How MeUndies built a $32 million company by making buying underwear an experience
Research says younger consumers prefer experiences over things, so MeUndies took a boring thing we all buy (underwear) and added a layer of experience.
Warby Parker built a 1,400-employee company by focusing on team culture
Warby Parker grew to over 1,400 employees in under a decade, and one reason they were able to maintain that rocket-ship pace is their focus on team culture.
Why storytelling is vital to Huckberry’s success
To compete in a market dominated by established incumbents with rich histories, Huckberry used storytelling to forge authentic connections with customers.
From proof of payment to upsell opportunity: The history of eCommerce receipt emails
eCommerce receipt emails are more than just a transaction record. They’re an important part of the customer journey and an effective marketing opportunity.
