How Away made luggage an aspirational product
By focusing on the lifestyle their product helps enable more than on features or quality, Away has position itself as a major player in the luggage market.
Posts by Max Rice
How eCommerce retailers are building their brand through online chat
Chat is a sales, marketing, and support channel that’s growing in popularity but taking advantage is hard–unless you use chatbots, and many retailers are.
Should your eCommerce store sell subscriptions?
Is it time for your store to add a subscription option?
eCommerce email design: How to use visual hierarchy to keep readers engaged
If you want to get the best ROI from your email marketing campaigns, you should put visual hierarchy to work to organize information.
Casper used content and creative policies get people to buy mattresses online
Buying a mattress sight unseen is a nerve-wracking proposition, so Casper deployed smart content strategies and creative trial policies to make it work.
Why logistics matter for reducing cart abandonment
Almost seventy percent of online shopping carts are abandoned. There are many ways to reduce that number, but one less talked about method is logistics.
How MeUndies built a $32 million company by making buying underwear an experience
Research says younger consumers prefer experiences over things, so MeUndies took a boring thing we all buy (underwear) and added a layer of experience.
14 unique examples of GIFs in eCommerce emails
GIFs are now used regularly by 56.5 percent of email marketers. Here’s a selection of great emails with GIFs to inspire your own campaigns.
Warby Parker built a 1,400-employee company by focusing on team culture
Warby Parker grew to over 1,400 employees in under a decade, and one reason they were able to maintain that rocket-ship pace is their focus on team culture.
7 ways to capture email subscribers (without making a sale first)
Capturing eCommerce leads is challenging, but not impossible. You just need some clever strategies to entice your shoppers to sign up.
2018 in review: Everything that happened at Jilt this year
Jilt changed a lot in 2018, from new email campaign types to a brand new website, from integrations to a bunch of sponsored conferences: Here’s everything that happened at Jilt this year.
10 things we learned about eCommerce in 2018
We published three dozen articles about eCommerce since launching Upsell earlier this year. Here are a few of the key lessons we learned along the way.