Pricing psychology: 9 strategies that motivate customers to buy
How to use your prices as a sales asset—from the numbers you use to the sale types you choose to how you display your prices in ads.
Posts by Matt Maggiacomo
What to do if you make a mistake in an eCommerce marketing email
Mistakes happen. Here’s a five-step checklist for how to address, correct, rectify, and maybe even find opportunity in an email mistake.
The complete guide to click-thru rates for eCommerce email marketing
How to figure out your click-thru rate benchmark, diagnose why your click-thru rates are low, and employ strategies to improve them.
Six ways to make your Valentine’s Day email marketing stand out
Stand out on Valentine’s Day by avoiding red, varying up your subject lines, tweaking your automations, and telling the stories behind your products.
7 welcome email strategies to hook your new subscribers
Welcome emails are a crucial moment in the customer journey. Hook your customers by showing off your voice, people, and smart discounts.
6 ways to make your emails stand out on Black Friday and Cyber Monday
There’s a lot of email marketing competition on Black Friday/Cyber Monday. Here are tips on exclusivity, scarcity, design, and more to stand out.
The complete guide to open rates in eCommerce email marketing
How to improve your open rate with better subject lines, preview text, send timing, A/B testing, email deliverability, and more.
8 ideas for frightfully good Halloween email marketing campaigns
Halloween is a $9 billion opportunity for eCommerce retailers. Here are some ideas to dial-in your email marketing so you don’t miss out.
How to succeed at email marketing with minimal design
You don’t need a fancy graphics or a big design budget to succeed with email marketing. Here’s how to craft effective text-heavy emails for your campaigns.
How to use humor in email marketing
Humor can be very effective as a sales technique, but it’s tricky. Here’s how to get started on using humor in your email marketing.
How eCommerce stores can benefit from thinking like a nonprofit
Techniques nonprofits use can be applied to eCommerce stores, including focusing on a customer’s identity, aspirations, and values.