The complete guide to open rates in eCommerce email marketing
How to improve your open rate with better subject lines, preview text, send timing, A/B testing, email deliverability, and more.
Posts by Matt Maggiacomo
7 ideas for frightfully good Halloween email marketing campaigns
Halloween is a $9 billion opportunity for eCommerce retailers. Here are some ideas to dial-in your email marketing so you don’t miss out.
How to succeed at email marketing with minimal design
You don’t need a fancy graphics or a big design budget to succeed with email marketing. Here’s how to craft effective text-heavy emails for your campaigns.
How to use humor in email marketing
Humor can be very effective as a sales technique, but it’s tricky. Here’s how to get started on using humor in your email marketing.
How eCommerce stores can benefit from thinking like a nonprofit
Techniques nonprofits use can be applied to eCommerce stores, including focusing on a customer’s identity, aspirations, and values.
