Welcome emails are a crucial moment in the customer journey. Hook your customers by showing off your voice, people, and smart discounts.
Posts by Matt Maggiacomo
There’s a lot of email marketing competition on Black Friday/Cyber Monday. Here are tips on exclusivity, scarcity, design, and more to stand out.
How to improve your open rate with better subject lines, preview text, send timing, A/B testing, email deliverability, and more.
Halloween is a $9 billion opportunity for eCommerce retailers. Here are some ideas to dial-in your email marketing so you don’t miss out.
You don’t need a fancy graphics or a big design budget to succeed with email marketing. Here’s how to craft effective text-heavy emails for your campaigns.
Humor can be very effective as a sales technique, but it’s tricky. Here’s how to get started on using humor in your email marketing.
Techniques nonprofits use can be applied to eCommerce stores, including focusing on a customer’s identity, aspirations, and values.