How to use your prices as a sales asset—from the numbers you use to the sale types you choose to how you display your prices in ads.
Posts by Matt Maggiacomo
Mistakes happen. Here’s a five-step checklist for how to address, correct, rectify, and maybe even find opportunity in an email mistake.
How to figure out your click-thru rate benchmark, diagnose why your click-thru rates are low, and employ strategies to improve them.
Stand out on Valentine’s Day by avoiding red, varying up your subject lines, tweaking your automations, and telling the stories behind your products.
Welcome emails are a crucial moment in the customer journey. Hook your customers by showing off your voice, people, and smart discounts.
There’s a lot of email marketing competition on Black Friday/Cyber Monday. Here are tips on exclusivity, scarcity, design, and more to stand out.
How to improve your open rate with better subject lines, preview text, send timing, A/B testing, email deliverability, and more.
Halloween is a $9 billion opportunity for eCommerce retailers. Here are some ideas to dial-in your email marketing so you don’t miss out.
Techniques nonprofits use can be applied to eCommerce stores, including focusing on a customer’s identity, aspirations, and values.