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Posts by Matt Maggiacomo

Pricing psychology: 9 strategies that motivate customers to buy

Pricing psychology: 9 strategies that motivate customers to buy

How to use your prices as a sales asset—from the numbers you use to the sale types you choose to how you display your prices in ads.

Matt Maggiacomo

Marketing
September 7, 2020
What to do if you make a mistake in an eCommerce marketing email

What to do if you make a mistake in an eCommerce marketing email

Mistakes happen. Here’s a five-step checklist for how to address, correct, rectify, and maybe even find opportunity in an email mistake.

Matt Maggiacomo

Marketing
April 6, 2020
A woman clicking through.
The complete guide to click-thru rates for eCommerce email marketing

The complete guide to click-thru rates for eCommerce email marketing

How to figure out your click-thru rate benchmark, diagnose why your click-thru rates are low, and employ strategies to improve them.

Matt Maggiacomo

Marketing
February 24, 2020
Valentine's Day emails
Six ways to make your Valentine’s Day email marketing stand out

Six ways to make your Valentine’s Day email marketing stand out

Stand out on Valentine’s Day by avoiding red, varying up your subject lines, tweaking your automations, and telling the stories behind your products.

Matt Maggiacomo

Marketing
February 3, 2020
Welcome email strategies are here.
7 welcome email strategies to hook your new subscribers

7 welcome email strategies to hook your new subscribers

Welcome emails are a crucial moment in the customer journey. Hook your customers by showing off your voice, people, and smart discounts.

Matt Maggiacomo

Marketing
December 9, 2019
A man shops on BFCM.
6 ways to make your emails stand out on Black Friday and Cyber Monday

6 ways to make your emails stand out on Black Friday and Cyber Monday

There’s a lot of email marketing competition on Black Friday/Cyber Monday. Here are tips on exclusivity, scarcity, design, and more to stand out.

Matt Maggiacomo

Marketing
November 11, 2019
Open rate guide
The complete guide to open rates in eCommerce email marketing

The complete guide to open rates in eCommerce email marketing

How to improve your open rate with better subject lines, preview text, send timing, A/B testing, email deliverability, and more.

Matt Maggiacomo

Marketing
October 14, 2019
Black cat silhouette
8 ideas for frightfully good Halloween email marketing campaigns

8 ideas for frightfully good Halloween email marketing campaigns

Halloween is a $9 billion opportunity for eCommerce retailers. Here are some ideas to dial-in your email marketing so you don’t miss out.

Matt Maggiacomo

Marketing
September 23, 2019
Alphabet soup.
How to succeed at email marketing with minimal design

How to succeed at email marketing with minimal design

You don’t need a fancy graphics or a big design budget to succeed with email marketing. Here’s how to craft effective text-heavy emails for your campaigns.

Matt Maggiacomo

Marketing
August 26, 2019
Humor in email marketing.
How to use humor in email marketing

How to use humor in email marketing

Humor can be very effective as a sales technique, but it’s tricky. Here’s how to get started on using humor in your email marketing.

Matt Maggiacomo

Marketing
August 5, 2019
Aspirational nonprofits-style photo.
How eCommerce stores can benefit from thinking like a nonprofit

How eCommerce stores can benefit from thinking like a nonprofit

Techniques nonprofits use can be applied to eCommerce stores, including focusing on a customer’s identity, aspirations, and values.

Matt Maggiacomo

Marketing
July 24, 2019

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