How Fenty’s brand positioning generated $100 million in its first 40 days
Rihanna’s makeup company Fenty was an instant hit thanks to brand positioning, smart use of social media, and bold marketing of values.
Posts by Lauren Christiansen
How innovative payment models are helping eCommerce stores succeed
eCommerce purchase financing, flexible and personalized subscriptions, and a pay what you want option are tools innovative stores are starting to use.
How Stitch Fix and Huckberry are changing the way we think about brand loyalty
Stitch Fix and Huckberry are eCommerce brands using data, personalization, and content to build trust in an era where brand loyalty is fading.