Mobile phones have become ubiquitous for consumers checking emails and doing online shopping. With a majority of people owning smartphones – 77% of Americans own a smartphone, up from 35% in 2011 – creating mobile-friendly online experiences is imperative for eCommerce store owners. This includes communicating with customers using responsive emails.
First, so we’re all on the same page, let’s define what responsive means. Responsive means that the same content and elements – whether it’s a website or an email – will move, shrink and adjust to optimize for the screen size it’s being viewed in.
Think about an experience where you were shopping on an online store. You picked some items you liked and added them to your cart. You left before completing your purchase. If you receive a cart abandonment email from the company after some time that takes you back to their store, how convenient is it if you picked up your shopping cart exactly how you left it.
In this post, we’ll take a look at how adding an additional layer of convenience for customers in cart abandonment emails helps improve conversions even further.
Email is one of the best ways for eCommerce store owners to get actions from customers. Email personalizations help improve engagement because the message and products are catered and targeted to an individual. Personalizations create more value for a customer than a generic marketing blast.
In this post, we’ll take a look at personalizing when it comes to the subject line, segmented emails, and follow up emails.