Think about an experience where you were shopping on an online store. You picked some items you liked and added them to your cart. You left before completing your purchase. If you receive a cart abandonment email from the company after some time that takes you back to their store, how convenient is it if you picked up your shopping cart exactly how you left it.
In this post, we’ll take a look at how adding an additional layer of convenience for customers in cart abandonment emails helps improve conversions even further.