Hyperlocal eCommerce: How one company found its audience and plans to scale
Selling online to a hyperlocal audience has unique challenges. Here’s how meal-delivery service Feast and Fettle is finding customers and prepping to scale.
Posts by Benjamin Hancock
Why influencers are more than just spokespeople
Influencers can offer your brand much more than just a celebrity endorsement for your brand, assuming they have a real stake in how your product performs.
The web’s most outlandish brand on finding your voice
Shinesty sells the “most outlandish collection of clothing the world has ever seen,” and they do it by being the craziest brand on the internet.
Designing products with your customers is powerful—if you do it right
Listening to your customers is a double edged sword: you could make great products that everyone wants to buy, but if you’re not careful, you could end up with feature creep and bloat that serves no one.
