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Author: bekarice

Beka is the head of product at Jilt. She works on app improvements, integration plugins, helping merchants improve recovery campaigns, and shares tutorials on reducing abandonment or improving recovery on our blog.

What’s the ideal length of an eCommerce email?

June 25, 2018June 25, 2018 by Beka Rice Leave a comment
Length of email

You know the importance of sending emails to your list, but how long should those emails be? How much copy should they include? How many images? In this article, we dive into the ideal email length.

Posted in LearningTagged Ecommerce, Email Length, Email Marketing

eCommerce customer interviews: How to collect actionable feedback

June 18, 2018June 18, 2018 by Beka Rice Leave a comment
Customer interviews

Customer interviews are one of the best tools to learn about your customers and improve the customer experience, but it’s important to ask questions that provide the most value for your business. In this article, you’ll learn how to collect actionable feedback from your customers.

Posted in LearningTagged Buyer personas, customer interviews, Feedback

Why savvy email marketers use lifecycle emails

June 11, 2018June 11, 2018 by Beka Rice 1 Comment
Lifecycle email marketing

The customer lifecycle describes the journey your customers take before, during, and after each transaction. In this article, we explain how to match your email marketing to the customer lifecycle in order to improve conversions and add value to your customers.

Posted in LearningTagged Business, Email Marketing, online marketing

10 techniques to increase eCommerce revenue through upsells

June 4, 2018June 4, 2018 by Beka Rice 1 Comment
eCommerce upsells

Like any eCommerce store, you want your customers to buy as much as possible. Upselling is a great way to increase your average transaction size and revenue. These techniques will teach you how to grow your sales through upselling.

Posted in LearningTagged cross-selling, Sales, upselling

How to grow your eCommerce store’s email list with social media

May 28, 2018May 30, 2018 by Beka Rice Leave a comment
Grow email list

Social media ROI is tough to calculate. The best way to get value from social media is to use it to grow your email list. Here are some techniques to help.

Posted in LearningTagged Business, Marketing, Social Media

Do you track these critical eCommerce metrics?

May 21, 2018May 21, 2018 by Beka Rice Leave a comment
eCommerce metrics

Successful eCommerce businesses make decisions based on data. Learn about the important eCommerce metrics you should have available at all times.

Posted in LearningTagged data, Decision Making, Metrics

eCommerce traffic: Choosing the most valuable customer acquisition channels for your store

May 14, 2018May 14, 2018 by Beka Rice Leave a comment
Customer acquisition channels

Focus on the customer acquisition channels that lead to predictable and sustainable growth. These are the 19 channels and how to choose the right ones.

Posted in LearningTagged Customer Acquisition, traction, traffic

How to write an eCommerce email subject line subscribers can’t help but click

May 7, 2018May 15, 2018 by Beka Rice 1 Comment
Email subject lines

Your subject lines are the gatekeepers to your emails. If you want to boost your open rate, you’ll need to know how to craft irresistible subject lines.

Posted in LearningTagged Boosting open rates, Email Marketing, Email subject lines

The critical components of effective eCommerce buyer personas

April 30, 2018June 4, 2018 by Beka Rice Leave a comment
eCommerce buyer persona

eCommerce buyer personas are important documents that organize your data and identify knowledge gaps. Here’s what you should include in your buyer personas.

Posted in LearningTagged Buyer persona template, Buyer personas

How to use feedback to improve the eCommerce customer experience

April 23, 2018April 23, 2018 by Beka Rice 1 Comment
eCommerce customer experience

Customers give insight to improve your business, products, and the overall customer experience. Here’s how to turn feedback into a better experience.

Posted in LearningTagged Customer experience, Customer feedback

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