Personalize Subject Lines in Recovery Emails

We’ve pushed an app update this week that we think you’ll love! Jilt can now help you personalize subject lines in your recovery emails using customer or cart information.

You can now use the same merge tags you’ve been using in email content to insert customer names, product titles, or other cart data in your subject lines.

When to Include Discounts in Recovery Emails

Discounting

When we’ve discussed best practices for email content, we’ve noted that discounts shouldn’t always be included in your initial recovery emails.

While discounting can be a powerful tool in saving lost sales, it’s also a double-edged sword as offering discounts can affect your brand value and customer expectations. Knowing when to offer discounts and what kind of discounts can be difficult, and recovery emails can call for different discount set ups.

Best Practices for Abandoned Cart Email Content

If you’re here, you know that cart abandonment represents a significant amount of unearned revenue for your store. Since 2 of every 3 carts are abandoned, saving some of these sales can provide significant increases in revenue. As customers have already placed items in the cart, the hurdle to completing a purchase is also smaller than for a brand new visitor.

Using recovery emails can help you increase sales from these lost orders, but what kind of emails are most effective? What should the timing look like? Should they include discounts or other information?

Welcome Back, Shopify! Jilt Service Restored

We’re very pleased to announce today that Jilt service has been restored for Shopify stores! As of today, you’ll be able to sign up for Jilt again in the app store.

First, hi! I’m Beka. I’ll be your new community manager at Jilt, and you’ll probably run into me on the blog and via email if you have questions about signing up for or using Jilt. I’d like to tell you a little bit about the past few months with Jilt and where it’s going.