Generation Z, Millennials, Generation X, and Baby Boomers all respond to email marketing—but in different ways. Here’s how to cater to all of them.
Posts by Ayaz Nanji
There’s a lot of competition for email marketers during the holidays. Here are tips to make your emails stand out and get customers to take action.
BFCM make up the biggest online shopping days—and, with that, stores have serious email marketing competition. Here’s what you need to know to stand out.
It’s now possible to embed videos in emails on many major email clients. Here’s what you need to know and how to stay backwards compatible.
Email marketing doesn’t have to be static. You can now incorporate things like dynamic data, games, and even in-email shopping.
Avoid customers unsubscribing by focusing on things like writing and design, proper email sending frequency, relevance, permission, and mobile optimization.
Gmail introduced its Promotions tab several years ago but there’s still quite a bit of confusion. Here’s how email marketers need to handle it.
Augmented reality is growing in popularity, and brands are figuring out innovative ways to use it in their shopping experience.