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Posts by Ayaz Nanji

How to get started with Google Analytics for your eCommerce store

How to get started with Google Analytics for your eCommerce store

Google Analytics can provide great insights for every facet of eCommerce. Here’s how to set it up and generate actionable reports.

Ayaz Nanji

Operations
June 22, 2020
Family looking at computer.
Email marketing to different generations: What brands need to know

Email marketing to different generations: What brands need to know

Generation Z, Millennials, Generation X, and Baby Boomers all respond to email marketing—but in different ways. Here’s how to cater to all of them.

Ayaz Nanji

Marketing
February 17, 2020
Presents that people were compelled to buy, probably by great email marketing.
6 email strategies to compel holiday audiences to take action (2020 update)

6 email strategies to compel holiday audiences to take action (2020 update)

There’s a lot of competition for email marketers during the holidays. Here are tips to make your emails stand out and get customers to take action.

Ayaz Nanji

Marketing
November 25, 2019
BFCM online shopping
5 Black Friday/Cyber Monday email trends and behaviors

5 Black Friday/Cyber Monday email trends and behaviors

BFCM make up the biggest online shopping days—and, with that, stores have serious email marketing competition. Here’s what you need to know to stand out.

Ayaz Nanji

Marketing
October 28, 2019
Video in email.
Video in email marketing: 4 things eCommerce brands need to know

Video in email marketing: 4 things eCommerce brands need to know

It’s now possible to embed videos in emails on many major email clients. Here’s what you need to know and how to stay backwards compatible.

Ayaz Nanji

Marketing
September 16, 2019
10 ways to make your marketing emails interactive

10 ways to make your marketing emails interactive

Email marketing doesn’t have to be static. You can now incorporate things like dynamic data, games, and even in-email shopping.

Ayaz Nanji

Marketing
July 29, 2019
Email in phone.
5 big email mistakes eCommerce brands should avoid

5 big email mistakes eCommerce brands should avoid

Avoid customers unsubscribing by focusing on things like writing and design, proper email sending frequency, relevance, permission, and mobile optimization.

Ayaz Nanji

Marketing
July 1, 2019
Gmail’s Promotions tab: 6 things eCommerce stores need to know

Gmail’s Promotions tab: 6 things eCommerce stores need to know

Gmail introduced its Promotions tab several years ago but there’s still quite a bit of confusion. Here’s how email marketers need to handle it.

Ayaz Nanji

Marketing
June 5, 2019
7 ways brands are using augmented reality to improve shopping

7 ways brands are using augmented reality to improve shopping

Augmented reality is growing in popularity, and brands are figuring out innovative ways to use it in their shopping experience.

Ayaz Nanji

Operations
May 6, 2019

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