Email marketing to different generations: What brands need to know
Generation Z, Millennials, Generation X, and Baby Boomers all respond to email marketing—but in different ways. Here’s how to cater to all of them.
Posts by Ayaz Nanji
6 email strategies to compel holiday audiences to take action
There’s a lot of competition for email marketers during the holidays. Here are tips to make your emails stand out and get customers to take action.
5 Black Friday/Cyber Monday email trends and behaviors
BFCM make up the biggest online shopping days—and, with that, stores have serious email marketing competition. Here’s what you need to know to stand out.
Video in email marketing: 4 things eCommerce brands need to know
It’s now possible to embed videos in emails on many major email clients. Here’s what you need to know and how to stay backwards compatible.
10 ways to make your marketing emails interactive
Email marketing doesn’t have to be static. You can now incorporate things like dynamic data, games, and even in-email shopping.
5 big email mistakes eCommerce brands should avoid
Avoid customers unsubscribing by focusing on things like writing and design, proper email sending frequency, relevance, permission, and mobile optimization.
Gmail’s Promotions tab: 6 things eCommerce stores need to know
Gmail introduced its Promotions tab several years ago but there’s still quite a bit of confusion. Here’s how email marketers need to handle it.
7 ways brands are using augmented reality to improve shopping
Augmented reality is growing in popularity, and brands are figuring out innovative ways to use it in their shopping experience.