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Max Rice 
Marketing
eCommerce email design: How to use visual hierarchy to keep readers engaged
If you want to get the best ROI from your email marketing campaigns, you should put visual hierarchy to work to organize information.
14 unique examples of GIFs in eCommerce emails
GIFs are now used regularly by 56.5 percent of email marketers. Here’s a selection of great emails with GIFs to inspire your own campaigns.
Tutorials
How to add an empty cart button to Shopify
An interesting question we get from Shopify stores is, Can I include a “clear cart” functionality in my cart pages? Often, customers must change … Continued
How to track orders for WooCommerce guest customers
Guest checkout increases sales, but can make it harder for customers to track orders. Here’s how to help WooCommerce guest customers track their orders.
Product Updates
New ways to segment customers, improved performance, and more
What’s new in Jilt? We added additional segmentation rules, performance improvements, and a sneak peek at what’s on tap for 2019.
Customer tagging, improved Zapier integration, and more
New in Jilt: tag customers for smarter segmentation, join the Zapier integration beta, and how we’re getting prepared for Black Firday / Cyber Monday.
Culture
How we’re trying to build an inclusive workplace
What does it mean to consciously design a workplace that allows people to showcase their most authentic selves? At Jilt, here’s how we’re actively trying to build a more inclusive work environment for our remote team, where everyone can truly be themselves.
How (and why) we spent $60,000 on a remote team retreat
Jilt is a fully distributed team. We inhabit all corners of the globe from Canada to South Africa, from the East Coast of the … Continued
Data
We analyzed 275,045 recovery campaigns to find out what kind of discounts really work
Adding discounts to your abandoned cart recovery emails is a powerful tactic to win back sales. But what kind of discounts work best and how much should you offer? We looked at over 275,000 recovery campaigns to figure out what sort of discounts are most effective.
Operations
Why logistics matter for reducing cart abandonment
Almost seventy percent of online shopping carts are abandoned. There are many ways to reduce that number, but one less talked about method is logistics.
The beginner’s guide to DIY product photography
High-quality eCommerce photos can actually improve conversions. In this guide, learn how to take professional-looking product photos without professional gear.
