Lauren Christiansen Rihanna’s makeup company Fenty was an instant hit thanks to brand positioning, smart use of social media, and bold marketing of values.
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Marketing
How Fenty’s brand positioning generated $100 million in its first 40 days
Rihanna’s makeup company Fenty was an instant hit thanks to brand positioning, smart use of social media, and bold marketing of values.
Why you should segment your emails by cart size
By segmenting your cart abandonment and post-purchase emails by cart size, you can improve your conversions and lifetime customer value.
Tutorials
How to add an empty cart button to Shopify
An interesting question we get from Shopify stores is, Can I include a “clear cart” functionality in my cart pages? Often, customers must change … Continued
Don’t quit your day job: The dream is an eCommerce side gig that runs itself
Forget about hustling long hours to build a multi-million dollar eCommerce business. The dream is finding a side gig that runs on autopilot.
Jilt updates
Mailchimp and Shopify: What happened, and how to migrate to Jilt
Mailchimp is ending support for its Shopify app on May 12, 2019. Switch to Jilt now for free white glove migration and a special, promotional price.
Send transactional emails with Jilt
We’re excited to bring transactional emails to Jilt! You can now send receipts, shipping confirmations, and more using all our powerful features, like personalization, segmentation, and campaign analytics.
Culture
Company retreats as a parent: How to prepare, survive, and keep the house from exploding
Retreats are an important and delightful part of remote work, but they present challenges for parents. Here’s advice on how to handle them.
Why we took our team on a once-in-a-lifetime retreat to Scotland
For our team retreat in 2019, we flew the entire team out for a once-in-a-lifetime experience at a countryside estate in Scotland.
Operations
How innovative payment models are helping eCommerce stores succeed
eCommerce purchase financing, flexible and personalized subscriptions, and a pay what you want option are tools innovative stores are starting to use.
Why DTC eCommerce brands are thriving
Direct-to-consumer eCommerce brands are thriving thanks to modern technological advances that help with everything from manufacturing to marketing.
