Now send emails from your own domain, and other improvements

Since our last update, we’ve been working away on a variety of features and improvements, including the ability to send emails from your own domain, and some improvements to the Shopify onboarding experience. Read on for details on all the latest updates to be added to Jilt.

Postgres: Column Change Migrations with Zero Downtime In Rails

Since online shoppers are known to abandon carts at all hours of the day, we do our best to make sure Jilt is up and running 24/7. However, every developer knows altering a large database without any downtime can get pretty tricky.

A few weeks ago, we had several columns that needed to be changed from an int to a bigint. At first glance, this seemed like a straight forward change, we could use the rails change_column method and be off to the races.

 change_column :orders, :price, :bigint

Not so fast.

Why Responsive Emails Matter for Cart Recovery

Mobile phones have become ubiquitous for consumers checking emails and doing online shopping. With a majority of people owning smartphones – 77% of Americans own a smartphone, up from 35% in 2011 – creating mobile-friendly online experiences is imperative for eCommerce store owners. This includes communicating with customers using responsive emails.

First, so we’re all on the same page, let’s define what responsive means. Responsive means that the same content and elements – whether it’s a website or an email – will move, shrink and adjust to optimize for the screen size it’s being viewed in.

How Barn2 Media Recovered $3,000 in Lost Sales with Jilt

For Katie Keith, cofounder of Barn2 Media, finding Jilt was like finding free money. As one of the UK’s leading WordPress and WooCommerce developers, Katie, who runs Barn2 with her husband Andy, was familiar with the challenges faced by eCommerce companies. But it wasn’t until they started selling their own premium WordPress plugins in March 2016 that they began to experience those issues firsthand.

Dynamic discounts for Shopify, Intercom everywhere

Scheduling

Dynamic discounts for Shopify

Thanks to Shopify opening up their formerly Plus-only “Discounts” API, Jilt now fully supports dynamic discounts for Shopify merchants. With this feature you can setup a discount that: provides free shipping, a percentage off, or a fixed amount off an order and optionally expires after a certain amount of time, and/or has a minimum price requirement.

Add Unique Discount Codes to Your Recovery Emails

Strategically incorporating discount codes in your recovery emails is a powerful way to drive purchases that would otherwise remain abandoned. This is why we’ve previously written about the benefits of including discounts in recovery emails, as well as when to include discounts in recovery emails. Up until now adding a discount to your Jilt recovery emails required one to create a single code that could very easily get shared over social media, leading to a lot more people getting a bargain than you bargained for.

Value of Cart Regeneration for eCommerce Stores

Think about an experience where you were shopping on an online store. You picked some items you liked and added them to your cart. You left before completing your purchase. If you receive a cart abandonment email from the company after some time that takes you back to their store, how convenient is it if you picked up your shopping cart exactly how you left it.

In this post, we’ll take a look at how adding an additional layer of convenience for customers in cart abandonment emails helps improve conversions even further.

3 Email Personalizations to Increase Transactions

Email is one of the best ways for eCommerce store owners to get actions from customers. Email personalizations help improve engagement because the message and products are catered and targeted to an individual. Personalizations create more value for a customer than a generic marketing blast.

In this post, we’ll take a look at personalizing when it comes to the subject line, segmented emails, and follow up emails.

How Lifecycle Emails Can Engage Customers

Lifecycle emails are effective for engaging customers and creating a personalized experience.

These specific emails can help build customer relationships that lead to higher open and transaction rates. Plus, they tend to give your business opportunities for email personalization based on products purchased or other store interactions.