Matt Maggiacomo How to improve your open rate with better subject lines, preview text, send timing, A/B testing, email deliverability, and more.
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Marketing
The complete guide to open rates in eCommerce email marketing
How to improve your open rate with better subject lines, preview text, send timing, A/B testing, email deliverability, and more.
10 ideas to keep your email content varied and fresh
It can be tough to come up with content ideas for your emails. Here are some ideas to keep them relevant and engaging to your customers.
Tutorials
How to add an empty cart button to Shopify
An interesting question we get from Shopify stores is, Can I include a “clear cart” functionality in my cart pages? Often, customers must change … Continued
Don’t quit your day job: The dream is an eCommerce side gig that runs itself
Forget about hustling long hours to build a multi-million dollar eCommerce business. The dream is finding a side gig that runs on autopilot.
Jilt updates
New in Jilt: Pop-up forms, contact management improvements
NEW: We’ve made it easier to manage contacts in bulk and added a way to collect non-customer email addresses on your site.
Newsletters and announcement emails are now available in Jilt
New in Jilt: Now send all your store’s emails, including newsletters, announcements, updates, automated campaigns, and transactional emails.
Culture
Company retreats as a parent: How to prepare, survive, and keep the house from exploding
Retreats are an important and delightful part of remote work, but they present challenges for parents. Here’s advice on how to handle them.
Why we took our team on a once-in-a-lifetime retreat to Scotland
For our team retreat in 2019, we flew the entire team out for a once-in-a-lifetime experience at a countryside estate in Scotland.
Operations
How Prose uses personalization-at-scale to sell individualized haircare products
Prose makes individualized haircare products based on a customer quiz and algorithm. Here’s how they handle that development and manufacturing challenge.
Multichannel selling: How to pick the right marketplaces for your products
The challenges of picking the right online marketplaces for your products, and the questions you need to ask to find good fits.
