Think about an experience where you were shopping on an online store. You picked some items you liked and added them to your cart. You left before completing your purchase. If you receive a cart abandonment email from the company after some time that takes you back to their store, how convenient is it if you picked up your shopping cart exactly how you left it.
In this post, we’ll take a look at how adding an additional layer of convenience for customers in cart abandonment emails helps improve conversions even further.
Email is one of the best ways for eCommerce store owners to get actions from customers. Email personalizations help improve engagement because the message and products are catered and targeted to an individual. Personalizations create more value for a customer than a generic marketing blast.
In this post, we’ll take a look at personalizing when it comes to the subject line, segmented emails, and follow up emails.
Lifecycle emails are effective for engaging customers and creating a personalized experience.
These specific emails can help build customer relationships that lead to higher open and transaction rates. Plus, they tend to give your business opportunities for email personalization based on products purchased or other store interactions.
“Email offers a unique ability to contact your customers at given moments with personalized messages. When done correctly, personalized email messages combine all kinds of data to deliver mails which are extremely relevant and useful to the customer,” says Robert Allen, the blog editor for Smart Insights.
Use lifecycle emails to your advantage. Here are five different types to get you started.
Cart abandonment is a significant challenge for online retailers. A Baymard Institute study reports that 68.8% is the average abandonment rate.
Every day, potential customers visit your store and decide not to purchase. Ignoring or moving this issue to the bottom of your to-do list won’t fix the situation. Your team can investigate the underlying cause of the abandonment and develop recovery emails to draw consumers back to your site.
We’ve pushed an app update this week that we think you’ll love! Jilt can now help you personalize subject lines in your recovery emails using customer or cart information.
You can now use the same merge tags you’ve been using in email content to insert customer names, product titles, or other cart data in your subject lines.
Today Jilt officially supports a third platform, as we’re excited to announce Easy Digital Downloads support for Jilt!
This joins our WooCommerce integration as the second WordPress eCommerce integration available for Jilt, bringing our support platform total to 3.
We worked with the team at Easy Digital Downloads to build this connector plugin, so we’re confident
When we’ve discussed best practices for email content, we’ve noted that discounts shouldn’t always be included in your initial recovery emails.
While discounting can be a powerful tool in saving lost sales, it’s also a double-edged sword as offering discounts can affect your brand value and customer expectations. Knowing when to offer discounts and what kind of discounts can be difficult, and recovery emails can call for different discount set ups.
If you’re here, you know that cart abandonment represents a significant amount of unearned revenue for your store. Since 2 of every 3 carts are abandoned, saving some of these sales can provide significant increases in revenue. As customers have already placed items in the cart, the hurdle to completing a purchase is also smaller than for a brand new visitor.
Using recovery emails can help you increase sales from these lost orders, but what kind of emails are most effective? What should the timing look like? Should they include discounts or other information?
WooCommerce support has arrived for Jilt! 🎉
Let’s crack open a bottle of champagne and go through some of the features that Jilt for WooCommerce offers to help you save lost sales and drive additional revenue.
I covered some of what our Jilt integration will do in our WooCommerce plugin teaser, but we’ll take a deeper look at the new plugin and what this means for Jilt today.
We’ve crossed a major milestone today for Jilt: we’re testing Jilt as a cross-platform app bigsmile
WooCommerce merchants can now begin testing Jilt to recover their WooCommerce abandoned carts, as we’ve finished some updates on the app side, as well as a connector plugin to connect Jilt to your store.
If you’d like to join our WooCommerce beta testing period, please reach out and let me know, I’d love to get you set up with the new plugin.